PROSPECTS AND OPPORTUNITIES
No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
Consumers are becoming more aware of the added sugar content in dairy products such as milk, yoghurt, cream, and cheese. This is partly because the US FDA recently proposed stricter standards for school meals, emphasising lower added sugar and even no sugar, which raised consumer awareness of the dangers of the overconsumption of sugar in various packaged food products.
Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
More consumers in the US are expected to turn towards foods that offer fortification or functionality in the forecast period, as these are increasingly seen as options to boost gut health and other need states. Habits adopted during the pandemic are also expected to continue, as people look to change their diet in order to boost their metabolism and stay healthy.
Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare
More US consumers are expected to be concerned with having the right dietary habits for themselves, whether this is vegan, vegetarian, or (most commonly) flexitarian. However, the consumer group for vegan and plant-based products not only includes those who choose such products based on dietary preference.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in USA?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Dairy Products and Alternatives in USA?
- How are products distributed in HW Dairy Products and Alternatives in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the US - Category analysis
KEY DATA FINDINGS
Organic dairy products and alternatives maintains solid growth as consumers value the health and environmental benefits of such products
Low fat leads health and wellness dairy products and alternatives due to health and weight concerns, but various factors hamper growth
Lactose free remains an important claim as concerns about wellbeing continue to expand in 2023
No/low/no added sugar claims expected to see growth over 2023-2028 as consumers understand the need for a healthier diet
Good source of minerals set to see a strong performance over the forecast period as consumers look to boost their metabolism
Vegan and plant-based will be claims to watch as consumers seek to have a positive impact on their health, the environment, and animal welfare
Health and Wellness in the US - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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