PROSPECTS AND OPPORTUNITIES
New food labelling regulations set to strengthen consumer awareness of fat content in dairy products
In January 2023, the South African government gazetted the Regulations Relating to the Labelling and Advertising of Foodstuffs, which was open for public comment for three months. An update to regulations is expected, especially since the introduction of the Health Promotion Levy on Sugary Beverages in 2018.
Rising demand for lactose free to encourage further new product development
Over 80% of people in South Africa are considered lactose intolerant, with growing awareness helping to boost demand for dairy products and alternatives with a lactose free claim as the latter is set for strong growth over the forecast period. By making more lactose free products available in the local market, dairy players are able to recruit new consumers to their products which were previously avoided due to digestive issue concerns.
Significant potential for low salt within dairy products and alternatives
Concerns over how high sugar, fat and salt content in food and drinks can contribute to weight gain or cardiovascular issues will be a key factor in boosting demand for better for you options in the coming years. As such, low salt, which is a better for you type of health and wellness attribute, is anticipated to see rising demand in dairy products and alternatives over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in South Africa?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in South Africa?
- Which are the leading brands in HW Dairy Products and Alternatives in South Africa?
- How are products distributed in HW Dairy Products and Alternatives in South Africa?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in South Africa - Category analysis
KEY DATA FINDINGS
Low fat is leading claim for health and wellness dairy products and alternatives as South Africa’s obese population continues to rise
Yoghurt remains key area for fortification to help alleviate micronutrient deficiencies
Flexitarian population helps drive growth of plant-based, vegan and vegetarian claims in dairy products and alternatives in 2023
New food labelling regulations set to strengthen consumer awareness of fat content in dairy products
Rising demand for lactose free to encourage further new product development
Significant potential for low salt within dairy products and alternatives
Health and Wellness in South Africa - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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