In 2024, health and wellness dairy products and alternatives in Australia were increasingly shaped by three overlapping priorities: digestive comfort, nutrition-led plant-based choices and sugar reduction. Digestive health concerns drove stronger demand for lactose-free milks and functional yoghurts with probiotics and prebiotics, while the plant-based segment continued to expand through improved taste, wider variety and enhanced nutrient profiles, including calcium fortification. At the same ti
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Australia?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Dairy Products and Alternatives in Australia?
- How are products distributed in HW Dairy Products and Alternatives in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Australia - Category analysis
KEY DATA FINDINGS
Digestive health, plant-based nutrition and sugar reduction reshape dairy wellness
Digestive health and functional positioning drive product development across dairy and alternatives
Good source of minerals remains a strong nutrition cue, supported by fortification in both dairy and plant-based
High protein expands beyond fitness into mainstream “everyday nutrition” consumption
Digestive health, nutrient-enhanced plant-based and lower sugar renovation will drive future growth
Good source of minerals is expected to remain relevant, supported by fortification and ageing-related health priorities
High protein is expected to sustain momentum, with growth supported by multifunctional propositions
Health and Wellness in Australia - Industry Overview
Health and wellness in Australia pivots towards sugar reduction, functionality and credible everyday benefits
Sugar reduction and metabolic health concerns shape category-wide performance
Functionality, gut health and protein move health and wellness beyond avoidance
Mainstream integration of functional, lower-sugar and clean-label products will drive future growth
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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