PROSPECTS AND OPPORTUNITIES
Obesity concerns will continue to strengthen interest in sugar- and fat-related claims
Better education about the relationship between diet, nutrition and health is making Chileans more cognisant of how being overweight or obese can significantly increase their risk of developing serious and chronic illnesses such as heart disease, type 2 diabetes, hypertension and certain forms of cancer. This should enable varieties that are low in or free from sugar and fat to gain ground across dairy products and alternatives over the forecast period.
Growing focus on immune and digestive health bodes well for probiotic products
Probiotic dairy products and alternatives look set to perform positively in Chile over the forecast period. Demand should remain buoyant in several categories thanks to the growing willingness of consumers to make dietary choices that can enhance their capacity to fight illness.
Demand for vegan dairy products and alternatives set to remain buoyant
Vegan is expected to remain one of the better performing health and wellness claims in dairy products and alternatives over the forecast period in terms of retail volume growth and value growth at constant 2023 prices. As is the case with plant-based varieties, demand for vegan options should continue to increase steadily in many categories as more Chileans reduce their intake of animal-derived foods or cut them from their diets completely, whether for the sake of their health or due to concerns about environmental sustainability and animal welfare.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Chile report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Chile?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Chile?
- Which are the leading brands in HW Dairy Products and Alternatives in Chile?
- How are products distributed in HW Dairy Products and Alternatives in Chile?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Chile - Category analysis
KEY DATA FINDINGS
Lactose free remains the leading health and wellness claim by a wide margin
Plant-based is the fastest growing claim in volume and current value terms
High fibre dairy products and alternatives continue to gain popularity
Obesity concerns will continue to strengthen interest in sugar- and fat-related claims
Growing focus on immune and digestive health bodes well for probiotic products
Demand for vegan dairy products and alternatives set to remain buoyant
Health and Wellness in Chile - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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