PROSPECTS AND OPPORTUNITIES
Sugar reduction set to emerge as an area of strong growth
Consumers in South Korea are becoming more interested in better for you products, especially those which contain little to no sugar. Due to increased awareness of diabetes, especially amongst younger generations, weight management trends are shifting towards controlling blood sugar.
Lactose free likely to show promise during the forecast period, along with rising consumer awareness and a wider product range
In the forecast period, health and wellness dairy products and alternatives is expected to continue to benefit from the increased consumer focus on foods that might help them to prevent health problems. In recent years, consumers have been examining their diet more closely in connection with specific health concerns, and have started to be more selective about the ingredients and nutrients included in their foods.
Brain health and memory expected to increase as a claim, as parents try to give their children the best start in life, and mental health is a concern for adults
Increasing awareness of the links between diet, a healthy metabolism, and good mental and physical health is expected to lead more consumers to look for foods that suggest specific health benefits. As such, brain health and memory, which is a health benefit type of health and wellness attribute, is anticipated to realise growth in dairy products and alternatives over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in South Korea?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Dairy Products and Alternatives in South Korea?
- How are products distributed in HW Dairy Products and Alternatives in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in South Korea - Category analysis
KEY DATA FINDINGS
High protein has been widely adopted as a claim in dairy products and alternatives
Consumers look for the probiotic claim to maintain a strong metabolism in 2023
Low/no salt boosted by increasing consumer base amidst rising dietary concerns
Sugar reduction set to emerge as an area of strong growth
Lactose free likely to show promise during the forecast period, along with rising consumer awareness and a wider product range
Brain health and memory expected to increase as a claim, as parents try to give their children the best start in life, and mental health is a concern for adults
Health and Wellness in South Korea - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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