Health and wellness remained a central driver of dairy product development in South Korea in 2024, with the concept of “healthy pleasure” gaining further traction. Consumers increasingly seek products that support health goals without compromising on taste, prompting manufacturers to prioritise low-sugar, low-calorie and functional formulations. As a result, traditional flavoured dairy products, particularly flavoured milk, continued to face pressure, while yoghurt and functional dairy products
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in South Korea?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in South Korea?
- Which are the leading brands in HW Dairy Products and Alternatives in South Korea?
- How are products distributed in HW Dairy Products and Alternatives in South Korea?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in South Korea - Category analysis
KEY DATA FINDINGS
Healthy pleasure and sugar reduction reshape dairy innovation
Health-focused reformulation and polarised consumption patterns
Probiotic positioning remains central to yoghurt demand
Low-fat dairy loses priority amid shifting health preferences
Digestive comfort and personalised health drive future innovation
Probiotic dairy adapts to low-sugar and customisation trends
Low-fat positioning remains secondary to broader wellness claims
Health and Wellness in South Korea - Industry Overview
Health pleasure and functional everyday choices shape market momentum
Blood sugar control and weight awareness become mainstream dietary priorities
Functional nutrition and natural credibility support premiumisation
Hybrid innovation and clean reformulation drive long-term growth
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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