In 2024, innovation in dairy products and alternatives was increasingly shaped by rising health awareness and the growth of flexitarian diets. Consumers increasingly sought high protein, low fat, probiotic, lactose free, and plant based claims that combine convenience with nutritional benefits. Major players were responding with innovations across both conventional and alternative dairy, including enriched yoghurts, drinking yoghurts, plant-based cheeses, and fortified milks.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Israel report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Israel?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Israel?
- Which are the leading brands in HW Dairy Products and Alternatives in Israel?
- How are products distributed in HW Dairy Products and Alternatives in Israel?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Israel - Category analysis
KEY DATA FINDINGS
High protein, low fat, probiotic and plant-based claims drive sales in 2024
Rising demand for natural ingredients and the growth of flexitarian diets drive innovation in 2024
Low fat appeals to consumers looking to manage their health, however, competition from full fat remains
Probiotic claims drive growth and sales as consumers prioritise digestive health
High protein, plant-based dairy and health concerns shape future product development
Rising demand for low fat dairy and alternatives will be driven by health-conscious consumers
Probiotic and lactose free claims are set to benefit from rising interest in gut health
Health and Wellness in Israel - Industry Overview
Natural, functional, and low sugar products drive health led innovation in Israel in 2024
Consumer demand for natural, minimally processed ingredients shapes product innovation
Functional nutrition and sugar reduction drives health-focused consumer choices
High protein, plant-based, and functional claims are set to shape innovation across the forecast period
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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