In 2024, Norwegian consumers increasingly prioritised natural, minimally processed, and nutrient-rich dairy products and alternatives, driving growth in full-fat milk, butter, natural yoghurt, and high protein offerings such as fromage frais, quark, and yoghurts. Baby food and plant-based dairy alternatives also experienced rising demand, with health-conscious parents and consumers sought transparency, low sugar, and sustainable, premium ingredients. Across categories, innovation in flavour and
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Norway?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Norway?
- Which are the leading brands in HW Dairy Products and Alternatives in Norway?
- How are products distributed in HW Dairy Products and Alternatives in Norway?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Norway - Category analysis
KEY DATA FINDINGS
Rising demand for natural, high protein, and health-focused dairy products and alternatives
Shifting consumer preferences drive growth in natural and health-focused dairy product and alternatives
Health and natural trends lead to a resurgence for full fat dairy products in Norway
The high protein claim is supported by fitness-focused consumers as health and convenience drive sales
There is set to be rising demand for natural, high protein, and health-focused options in Norway
Whole fat dairy will continue to see a renewed interest during ongoing low fat consumption
High protein dairy products will benefit from ongoing innovation that supports sales
Health and Wellness in Norway - Industry Overview
Norwegian consumers favour natural, local and fortified/functional products in 2024
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
Natural, low sugar and digestive health is set to support innovation across the forecast period
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!