PROSPECTS AND OPPORTUNITIES
New tax could hit organic segment, while private label is set to play important role in maintaining demand
While there was no significant new legislation affecting health and wellness dairy products and alternatives introduced in 2023, Denmark is planning to implement a new carbon dioxide tax by 2027 (to align with new EU green law). That will influence prices for many industries, especially in the dairy segment.
Government efforts likely to boost plant-based consumption
The forecast period is set to see further notable development of the plant-based claim, as more and more consumes look to reduce their consumption of meat and dairy products. This will be encouraged by the efforts of the Danish Government to encourage the population of Denmark to reduce their meat and dairy consumption as part of plans to reduce CO2 emissions and hit sustainability targets.
Increasing emphasis on fortification and functionality claims
Functionality and fortification are likely to play a growing role in the development of health and wellness dairy products and alternatives in Denmark in the forecast period. High protein claims are already becoming increasingly common, in line with more general trends in consumer dietary habits.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Denmark?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Dairy Products and Alternatives in Denmark?
- How are products distributed in HW Dairy Products and Alternatives in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Denmark - Category analysis
KEY DATA FINDINGS
Lactose free dairy remains relevant to many Danish consumers
Organic claim hit by financial pressures on consumers
Investment in plant-based products continues despite economic challenges
New tax could hit organic segment, while private label is set to play important role in maintaining demand
Government efforts likely to boost plant-based consumption
Increasing emphasis on fortification and functionality claims
Health and Wellness in Denmark - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!