In 2024,health and wellness claims were driving innovation in dairy products and alternatives in Denmark, with consumers seeking products that combine nutritional benefits, such as probiotics, protein, and fibre, with taste, convenience, and sustainability. Low fat, lactose free, fortified, and plant based claims were gaining traction, while premium and organic options faced challenges due to higher prices, particularly in milk. Protein-rich and probiotic-enriched dairy, as well as functional pl
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Denmark?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Denmark?
- Which are the leading brands in HW Dairy Products and Alternatives in Denmark?
- How are products distributed in HW Dairy Products and Alternatives in Denmark?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Denmark - Category analysis
KEY DATA FINDINGS
Probiotics, high protein, and plant-based innovations respond to health demands in Denmark
Health and wellness claims support innovation across dairy products and alternatives in Denmark
Rising prices and shifting perceptions challenge sales of organic dairy in Denmark
Rising demand for low fat dairy drives product innovation in Denmark during 2024
Probiotics, protein, and plant-based claims are set to support health focus innovation
Organic milk faces challenges as price pressures shift consumer demand to other health-focused options
Low-fat dairy products are set to gain share, benefiting both consumers and producers
Health and Wellness in Denmark - Industry Overview
Clean label, fortified and functional innovation drives demand in Danish food and drink
Plant-based, fortified and functional innovation drives sales of food and drink in Denmark
Demand for transparency and sustainability supported sales of health claims in 2024
Rising demand for low-calorie, functional, and clean label foods is expected in Denmark
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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