PROSPECTS AND OPPORTUNITIES
Conscious consumption of high protein products by consumers
Health and wellness dairy products and alternatives is set to see growth across many types of claims in the United Arab Emirates in the forecast period. Discriminating consumers have developed a keen interest in their health, and are intent on adopting healthy eating to enhance their physical and mental wellbeing within the constraints of their budget.
Good source of vitamins likely to show the most promise during the forecast period as consumers look to boost their immunity
In the period 2023-2028, more consumers are expected to turn towards foods that offer fortification or functionality, as seen above with high protein, as these are increasingly seen as options to boost their metabolism and aid general health. Good source of vitamins, which is considered a type of fortified/functional claim, is therefore expected to see one of the largest incremental growth rates in dairy products and alternatives over 2023-2028, with retail sales expected to expand by AED291 million to reach AED1,454 million in 2023 constant value terms.
With rising awareness of the dangers of overconsumption of sugar, low/no/no added sugar set to see growth going forward
Historically, the United Arab Emirates has always been a country with a relatively high obesity level globally, with 37% of the over 18-year-old population overweight in 2023, whilst 39% was obese, according to Euromonitor International’s Economies and Consumers data. Even though the obesity level is now declining, driven by government efforts and rising consumer awareness, it is still an issue in the country, and this is one of the reasons products with health and wellness claims are in high demand.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in United Arab Emirates?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in United Arab Emirates?
- Which are the leading brands in HW Dairy Products and Alternatives in United Arab Emirates?
- How are products distributed in HW Dairy Products and Alternatives in United Arab Emirates?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the United Arab Emirates - Category analysis
KEY DATA FINDINGS
As consumers aim to eat a healthier diet, good source of minerals leads health and wellness dairy products and alternatives in 2023
With wider acceptance of such products, low fat rises in significance within health and wellness dairy products and alternatives
Organic maintains strong growth in 2023, with milk seeing particular dynamism
Conscious consumption of high protein products by consumers
Good source of vitamins likely to show the most promise during the forecast period as consumers look to boost their immunity
With rising awareness of the dangers of overconsumption of sugar, low/no/no added sugar set to see growth going forward
Health and Wellness in the United Arab Emirates - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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