PROSPECTS AND OPPORTUNITIES
Weight management grows in health and wellness dairy products and alternatives
As health concerns rise, there is growing interest in specialist diets in the Netherlands, including gluten free, lactose free and allergy free, as well as plant-based and vegan alternatives. In addition, as obesity and health concerns continue to rise, consumers will pay close attention to fat levels and ingredients in the food and drink they buy.
High protein drives sales as fitness regimes shape consumer dietary habits
Across the forecast period, the popularity of the high protein claim will continue to support sales of dairy products and alternatives. As interest in health, fitness and specifically, strength training increases, consumers will be reaching for high protein goods to meet their fitness and muscle-building goals.
The low salt claim will see escalating demand as health concerns rise
Across the forecast period, legislative pressure is expected to intensify regarding sugar, fat, and salt content in food products. There has been ongoing media coverage about diets high in sugar, fat and salt, with a specific focus on diabetes, strokes, heart diseases and obesity.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Netherlands?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Dairy Products and Alternatives in Netherlands?
- How are products distributed in HW Dairy Products and Alternatives in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the Netherlands - Category analysis
KEY DATA FINDINGS
Low fat is the leading claim as obesity concerns and EU legislation drives sales
High protein dairy products are appreciated for supporting fitness and health goals
Plant-based options rise as health and ethical consumers influence dietary behaviours
Weight management grows in health and wellness dairy products and alternatives
High protein drives sales as fitness regimes shape consumer dietary habits
The low salt claim will see escalating demand as health concerns rise
Health and Wellness in the Netherlands - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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