High protein claims were increasingly shaping Dutch consumer preferences in dairy products and alternatives in 2024, with both naturally high protein products like skyr, quark, and cottage cheese, as well as ranges with added protein, experiencing growth. Plant-based dairy continued to expand, though consumer scrutiny over processing presented a challenge. Low fat products remained relevant but faced pressure as some consumers favoured full fat, filling options or fitness-focused ranges combinin
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Netherlands?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Netherlands?
- Which are the leading brands in HW Dairy Products and Alternatives in Netherlands?
- How are products distributed in HW Dairy Products and Alternatives in Netherlands?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the Netherlands - Category analysis
KEY DATA FINDINGS
High protein and plant based dairy grow amid shifting consumer preferences
High protein innovation shapes consumer buying habits in dairy products and alternatives
Low fat dairy shows stabilisation as fitness-led products offset shifting consumer preferences
Natural claims remain expected in dairy while plant based products face scrutiny over processing
High protein and plant based dairy will remain key drives of innovation and growth
Low fat dairy is set to face pressure, however, fitness-focused ranges have potential for growth
Limited growth potential for natural claims as organic products take precedence
Health and Wellness in the Netherlands - Industry Overview
Low sugar, plant-based, and fortified/functional foods driving health and wellness in the Netherlands
Low sugar and fortified/function innovations reshape health and wellness in the Netherlands
Plant based, organic, and gluten free claims drive preventative health choices
Organic and fortified/functional food claims are set to drive growth for health and wellness products
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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