In 2024, easing price pressures have increased demand for health and wellness claims in dairy products and alternatives in Belgium. As consumers become more willing to purchase premium and health-focused options, private label expanded its offerings in vegetarian, vegan, and organic claims. Branded products also regained competitiveness due to stabilising prices. Meanwhile, growth in plant-based alternatives accelerated, driven by vegetarian and vegan claims, along with innovations in low-fat, l
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Belgium?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Dairy Products and Alternatives in Belgium?
- How are products distributed in HW Dairy Products and Alternatives in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Belgium - Category analysis
KEY DATA FINDINGS
Growth for health and wellness claims is supported by easing price pressures in Belgium
Price stabilisation spurs growth for health and wellness dairy products and alternatives
The low fat claim continues to drive sales as private label strengthens its ranges
The high protein trends gain momentum as consumers prioritise performance and wellbeing
Health-conscious indulgence and high protein trends are set to drive growth over the forecast period
There is set to be growth and innovation in low fat and lactose free claims
Ongoing demand for high protein products will be supported by lifestyle trends
Health and Wellness in Belgium - Industry Overview
Cost-conscious consumers prioritise value while health and wellness demand remains strong
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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