PROSPECTS AND OPPORTUNITIES
Significant potential for high protein dairy products over the forecast period
As flexitarianism is expected to become more popular in Belgium during the forecast period, Belgians will increasingly need an alternative source of protein to compensate for their reduced consumption of meat. Therefore, demand for high protein dairy products is expected to continue to rise.
Vegan and plant-based products show notable promise in health and wellness dairy products and alternatives
The ongoing consumer desire to reduce consumption of meat and dairy products obviously bodes well for the performance of vegan and plant-based products during the forecast period. Growth will be further stimulated by the expanding range of products available across dairy products and alternatives categories and their deepening penetration of retail channels.
Health and wellness offers way forward for baby food players
The overall baby food category is expected to see growth constrained by unfavourable birth rates during the forecast period. Moreover, rising awareness of the health benefits of breastfeeding is likely to exert a downward pressure on sales of milk formula.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Belgium?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Dairy Products and Alternatives in Belgium?
- How are products distributed in HW Dairy Products and Alternatives in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Belgium - Category analysis
KEY DATA FINDINGS
High protein products target evolving consumer demand trends
Concerns about obesity support strength of low fat products
Improved performance from plant-based products
Significant potential for high protein dairy products over the forecast period
Vegan and plant-based products show notable promise in health and wellness dairy products and alternatives
Health and wellness offers way forward for baby food players
Health and Wellness in Belgium - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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