PROSPECTS AND OPPORTUNITIES
Fortified/functional and dietary and free from products set to grow in dairy products and alternatives
Fortified/functional and dietary and free from products are expected to increase their presence in dairy products and alternatives in the forecast period, especially in plain and flavoured yoghurt. Rising demand for healthier products is driving the development of such products, with Danone having already launched a lactose free probiotic yoghurt, and Pinar also offering its own lactose free probiotic yoghurt, with both products widely distributed in Turkey.
Good source of vitamins claims likely to be highly appealing to consumers
Good source of vitamins is expected to remain the second largest health and wellness claim in dairy products and alternatives over the forecast period in value terms (at constant 2023 prices). Sales of these products are projected to increase by TRY4.
Rising concerns over Turkey’s obesity epidemic set to fuel demand for weight management products
The number of overweight and obese consumers within Turkey’s population is rising and this pattern is projected to continue over the forecast period. In response it is likely that the government will take further steps to address this issue in an effort to reduce the burden this has on the country’s health services.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Turkey?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Turkey?
- Which are the leading brands in HW Dairy Products and Alternatives in Turkey?
- How are products distributed in HW Dairy Products and Alternatives in Turkey?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Turkey - Category analysis
KEY DATA FINDINGS
Despite mounting financial pressures consumers remain keen to purchase fortified/functional dairy products and alternatives in 2023
Good source of minerals remains the largest health and wellness claim with dairy seen as an important part of a healthy diet
Low salt benefits from more consumers becoming aware of the dangers of high salt consumption
Fortified/functional and dietary and free from products set to grow in dairy products and alternatives
Good source of vitamins claims likely to be highly appealing to consumers
Rising concerns over Turkey’s obesity epidemic set to fuel demand for weight management products
Health and Wellness in Turkey - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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