PROSPECTS AND OPPORTUNITIES
Increasing consumer awareness of plant-based milks other than soy, especially those with secondary claims
Growth in health and wellness dairy products and alternatives is expected to be hampered by the continuous decline expected in the birth rate in the forecast period, and consequently the population. However, as consumers’ health consciousness and interest in nutrition was growing even before the pandemic, and was then accelerated by it, plant-based dairy products and alternatives experienced solid value growth from a low base over the review period, and is expected to see dynamic growth in the forecast period.
As consumers look to boost their metabolism, good source of minerals is set to see strong growth to 2028
Over 2023-2028, more consumers are expected to turn towards foods that offer fortification or functionality, as these are increasingly seen as options to boost metabolism. Habits adopted during the pandemic are also expected to continue, as people look to change their diet in order to maintain their health.
Dairy free and lactose free claims set to rise within health and wellness dairy products and alternatives, due to intolerances and vegan diet
As consumers continue to pay closer attention to the health benefits that specific foods can offer, there is increasing interest in particular diets, products which can be consumed by those with food intolerances, as well as plant-based and vegan alternatives. As a result of this trend, dairy free and lactose free, which are considered types of dietary and free from claims, are set to record positive growth rates within dairy products and alternatives in the forecast period, although from a low base.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Japan?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Dairy Products and Alternatives in Japan?
- How are products distributed in HW Dairy Products and Alternatives in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Japan - Category analysis
KEY DATA FINDINGS
Probiotic dairy products and alternatives remain popular thanks to probiotic yoghurt
Low fat is significant within dairy products and alternatives due to health concerns, although taste also remains important
Added benefits necessary to compete with other healthy foods and drinks
Increasing consumer awareness of plant-based milks other than soy, especially those with secondary claims
As consumers look to boost their metabolism, good source of minerals is set to see strong growth to 2028
Dairy free and lactose free claims set to rise within health and wellness dairy products and alternatives, due to intolerances and vegan diet
Health and Wellness in Japan - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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