In health and wellness dairy products and alternatives, probiotic and high protein are both attractive claims to Japanese consumers. Probiotic claims are highly attractive due to the widespread popularity of fermented foods in Japan. In addition, Greek-style yoghurt has gained popularity for its high protein levels which supports weight management and fitness lifestyles.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Japan?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Dairy Products and Alternatives in Japan?
- How are products distributed in HW Dairy Products and Alternatives in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Japan - Category analysis
KEY DATA FINDINGS
Health and wellness claims are pivotal in dairy products and alternatives
High protein yoghurt enjoys strong popularity in Japan
Probiotic claims stand out in dairy products and alternatives
Low fat claims align with weight management goals
High protein and no sugar claims to gain traction
Probiotic claims will remain key in Japan
Low fat milk to gain popularity out of affordability
Health and Wellness in Japan - Industry Overview
Japanese have strong interest in health and wellness claims
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
Strong outlook for health and wellness
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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