PROSPECTS AND OPPORTUNITIES
Digestive health products have solid potential as growth recovers over the forecast period
Following a fall in growth during the review period, digestive health is set to record positive growth over the forecast period. Retail sales of these products are projected to rise at a 4% 2023 constant value CAGR to reach SEK100 million in 2028.
Plant-based products drive growth, challenging sales of traditional dairy in Sweden
Vegan and plant-based dairy products and alternatives will gain ground over the forecast period, projected to rise at a solid 10% 2023 constant value CAGR. Consumers are increasingly interested in the health benefits of plant-based goods, in addition to environmental and animal welfare issues.
Baby food players launch organic and no sugar lines as parents are willing to invest in health claims
Swedish parents are increasingly concerned about the health and wellness of their children, wanting to ensure they get the best nutritional value. As such, parents will reach for goods fortified with vitamins and minerals, low in sugar and salt, while being free from artificial ingredients.
No-added sugar will also be a growing movement in baby food, reaching sales of SEK680 million in 2028
Semper Frukt Mums offers a range of no added sugar goods, in pouch packaging that is popular for its convenience. No sugar baby food often uses a good source of minerals and a good source of vitamins claims to boost appeal to parents.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Sweden?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Dairy Products and Alternatives in Sweden?
- How are products distributed in HW Dairy Products and Alternatives in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Sweden - Category analysis
KEY DATA FINDINGS
The low fat claim drives the strongest sales as consumers increasingly manage their fat, sugar and salt intake
Natural products benefit as artificial ingredients raise health concerns
Plant-based goods drive growth as consumers migrate to vegan and vegetarian diets
Digestive health products have solid potential as growth recovers over the forecast period
Plant-based products drive growth, challenging sales of traditional dairy in Sweden
Baby food players launch organic and no sugar lines as parents are willing to invest in health claims
No-added sugar will also be a growing movement in baby food, reaching sales of SEK680 million in 2028
Health and Wellness in Sweden - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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