PROSPECTS AND OPPORTUNITIES
High protein gains relevance as consumers focus on diet and exercise regimes
The forecast period will see a rise in consumers reaching for fortified and functional goods, which are viewed as an easy and convenient way to increase the nutritional benefit of the goods they consume. Good source of vitamins is, therefore, expected to remain the leading claim across the next five years, with retail sales projected to rise at a 2% 2023 constant value CAGR to reach MXN72.
The lactose free claim drives growth, as consumers without intolerances look for gut health benefits
As consumers continue to focus on the health benefits of the food they consume, vegan and plant-based alternatives are expected to become more popular among the population of Mexico. Innovations in these areas will continue, catering to the increasing numbers of local consumers pursuing these diets to improve their health while responding to concerns surrounding sustainability and animal welfare.
The natural claim gains ground as consumers become wary of artificial ingredients and ultra processed foods
Across the forecast period, health and wellness dairy products and alternatives with a natural positioning are expected to continue being in demand, with consumers in Mexico looking to reduce the risk of longer-term health conditions. In addition to avoiding high levels of fat, salt and sugar, the negative media coverage and discussion surrounding ultra-processed foods and artificial ingredients will increasingly shape buying habits.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Mexico report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Mexico?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Mexico?
- Which are the leading brands in HW Dairy Products and Alternatives in Mexico?
- How are products distributed in HW Dairy Products and Alternatives in Mexico?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Mexico - Category analysis
KEY DATA FINDINGS
Good source of vitamins leads sales as consumers appreciate added health benefits
Vegan dairy products and alternatives gain ground as plant-based lifestyles rise
Packaging and production regulations partner with obesity concerns to influence buying habits
High protein gains relevance as consumers focus on diet and exercise regimes
The lactose free claim drives growth, as consumers without intolerances look for gut health benefits
The natural claim gains ground as consumers become wary of artificial ingredients and ultra processed foods
Health and Wellness in Mexico - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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