PROSPECTS AND OPPORTUNITIES
Plant-based and probiotic offer further scope for expansion to aid digestion and gut health
While the economic context in Brazil is likely to influence consumers’ purchasing decisions over the forecast period, many Brazilians are likely to continue to focus on eating healthily wherever possible, or searching for fortified/functional or better for you options, which they perceive as generally beneficial. Therefore, a number of health and wellness claims will remain relevant in the local market.
New legislation set to drive sales of low and no sugar, fat, and salt dairy products and alternatives
Brazilians’ concern about the high levels of sugar, fat and salt contained in some packaged foods has been heightened following the introduction of new legislation in the country. From October 2022, Brazilian legislation requires companies to declare excesses of harmful ingredients such as sugar, fat, and salt on product packaging.
Brain health and memory expected to offer growth potential over the forecast period
Concern over the prevalence of certain diseases, but also demand for products that help consumers manage their hectic schedules, will be key factors in the future growth of health benefit claims in dairy products and alternatives. Products to aid brain health and memory are seen as particularly important at both ends of the life cycle – for young children as their brains develop, and older people as brain health starts to decline as they age.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Brazil?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Dairy Products and Alternatives in Brazil?
- How are products distributed in HW Dairy Products and Alternatives in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Brazil - Category analysis
KEY DATA FINDINGS
Brazilians look to fortified dairy products and alternatives, including high protein options
Good source of vitamins is the leading claim, as consumers look to improve their general health
Lactose free dairy products and alternatives sought by consumers looking to aid their digestion
Plant-based and probiotic offer further scope for expansion to aid digestion and gut health
New legislation set to drive sales of low and no sugar, fat, and salt dairy products and alternatives
Brain health and memory expected to offer growth potential over the forecast period
Health and Wellness in Brazil - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!