Despite continuing to face financial pressures, consumers in Brazil remained keen to invest in their health in 2024, which benefited sales of health and wellness dairy products and alternatives. Fortified and functional products remained in high demand, with high protein being one of the most significant claims as awareness grew about the health benefits of this nutrient. Free from claims also continued to find appeal among a wider audience with demand no longer limited to those with food intole
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Brazil?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Brazil?
- Which are the leading brands in HW Dairy Products and Alternatives in Brazil?
- How are products distributed in HW Dairy Products and Alternatives in Brazil?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Brazil - Category analysis
KEY DATA FINDINGS
Consumers look to make healthier choices despite financial limitations
High protein claims become more prominent as demand grows
Lactose-free claims attract a growing audience of health conscious consumers
Consumers keen to invest in products that can support healthy ageing and boost immunity
Brazilians expected to pursue healthier choices despite challenging economy
Increasing numbers of consumers looking to cut lactose out of their diet
Dairy set to remain a key focus for those looking to fulfil their nutritional requirements
Health and Wellness in Brazil - Industry Overview
Consumers being influenced into making healthier choices
Rising health concerns inform purchasing decisions in post-pandemic Brazil
Free from claims supported by social media trends
Increasing health awareness alongside new taxes and legislation set to inform the market’s development
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!