Health and wellness continued to shape dairy consumption patterns in Saudi Arabia in 2024, supported by rising consumer awareness around nutrition, obesity and lifestyle-related health risks. Demand increasingly shifted toward dairy products that deliver added functional benefits while retaining familiarity and taste. Fortified milk, yoghurt and cheese products enriched with vitamins, minerals and protein gained traction, particularly among families and younger consumers seeking everyday nutriti
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Dairy Products and Alternatives in Saudi Arabia?
- How are products distributed in HW Dairy Products and Alternatives in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Health-driven fortification and premiumisation gain momentum
Health-focused reformulation shapes core dairy consumption
Good source of minerals supports everyday functional nutrition
Vitamin fortification gains traction across mainstream dairy
Functional nutrition and premiumisation drive category evolution
Good source of minerals remains a core health pillar
Vitamin fortification expands across dairy formats
Health and Wellness in Saudi Arabia - Industry Overview
Health-led moderation reshapes everyday consumption
Sugar reduction and metabolic health drive reformulation
Natural, clean-label and functional cues strengthen trust
Functional nutrition and clean-label positioning underpin future growth
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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