PROSPECTS AND OPPORTUNITIES
Organic products record double-digit growth as consumers reach for healthier options
In line with the health and wellness trend, dairy products and alternatives will see growing interest in natural positioning, as increasing concerns about the impact of artificial additives, such as flavourings, colourings, preservatives and sweeteners, will continue to rise. Consequently, there will also be an ongoing interest in healthy eating across the forecast period, which is set to bolstered the development of the organic dairy products and alternative landscape.
Low sugar and low fat record growth as innovations in these areas rise
Consumer awareness of the danger of overconsumption of sugar, salt, and fat will continue to influence purchasing habits across the forecast period while influencing innovations. These changes will also be in line with Saudi Arabia's Healthy Food Strategy, which aims to enhance healthy lifestyles by reducing the intake of salt, sugar, saturated fatty acids, and trans fatty acids.
Fortified and functional claims record positive growth as consumers reach for easy ways to support health
Across the forecast period, consumers will continue to look for actionable ways to positively increase their diets' nutritional benefits. As such, fortified and functional claims will appeal to the population, an easy way to gain adequate vitamins, minerals, probiotics, and protein levels.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Saudi Arabia?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Saudi Arabia?
- Which are the leading brands in HW Dairy Products and Alternatives in Saudi Arabia?
- How are products distributed in HW Dairy Products and Alternatives in Saudi Arabia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Good source of minerals leads as consumers reach for products fortified with added-benefits
Government initiatives support the rise in high protein, low fat dairy products and alternatives
Plant-based records growth aligning with consumers' rising health and ethical concerns
Organic products record double-digit growth as consumers reach for healthier options
Low sugar and low fat record growth as innovations in these areas rise
Fortified and functional claims record positive growth as consumers reach for easy ways to support health
Health and Wellness in Saudi Arabia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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