Higher prices encouraged the growing use of discounting for value-added health and wellness dairy products and alternatives in Argentina in 2024. However, innovation focused on health claims was also strong, as players sought to work around labelling laws by offering better for you options. Plant-based products are expected to prove increasingly attractive to consumers in the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Argentina?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Argentina?
- Which are the leading brands in HW Dairy Products and Alternatives in Argentina?
- How are products distributed in HW Dairy Products and Alternatives in Argentina?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Argentina - Category analysis
KEY DATA FINDINGS
Sales shaped by price concerns and labelling legislation
Health-driven innovation and economic pressures influence health and wellness dairy products and alternatives
Good source of vitamins emerges as the leading health claim in dairy products and alternatives in 2024
Low fat dairy is challenged as consumers perceive full-fat to be a stronger source of vitamins and minerals
Free-from lactose and plant-based products are expected to drive growth as player expand their portfolios
Good source of vitamins is expected to record moderate growth as focus shifts to emerging health and wellness claims
Low fat dairy products are expected to rebound as health trends and purchasing power improve
Health and Wellness in Argentina - Industry Overview
Labelling laws and economic pressures shape health and wellness trends in 2024
Argentina’s front-of-pack labelling law drives product reformulation and innovation
Natural, gluten-free, fortified and functional products drive sales in Argentina
Health and wellness claims are expected to grow through ongoing product reformulation and innovation
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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