PROSPECTS AND OPPORTUNITIES
New labelling law expected to push producers to adjust the ingredients and formulations of their products
The new food labelling legislation that came into force in Argentina during the second half of 2022 established that the packaging of all products in the packaged food and non-alcoholic drinks industries must bear a prominent warning stamp warning consumers of excessive levels of fat, sugar and salt, for instance. The new law intends to make it easier for consumers to identify products that are potentially unhealthy and this is likely to motivate manufacturers of dairy products and alternatives to make changes to any of their products that are likely to be identified by consumers as unhealthy on the basis of information printed on the front of the pack.
Good source of vitamins slated for strong sales growth during the forecast period
Dairy products and alternatives have traditionally been seen as a good source of vitamins among the population of Argentina. Milk, in particular, has long been seen as a nutritious product that offers numerous health benefits and this is likely to underpin strong demand for good source of vitamins dairy products and alternatives throughout the forecast period.
The trauma of the pandemic likely to have a lasting impact on the future of immune support claims
The COVID-19 pandemic reinforced the importance of maintaining a healthy immune system among the population of Argentina. The forecast period is thus expected to see elevated demand for health and wellness dairy products and alternatives with an immune support positioning as consumers look to minimise the risk that they will succumb to serious symptoms from any future viral infections, with many consumers see as an inevitability.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Argentina?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Argentina?
- Which are the leading brands in HW Dairy Products and Alternatives in Argentina?
- How are products distributed in HW Dairy Products and Alternatives in Argentina?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Argentina - Category analysis
KEY DATA FINDINGS
Plant-based products capturing the attention of shoppers as more players invest in the market
Good source of vitamins a major winner as consumers look to improve their nutrition
Probiotic claims capture the attention of health conscious shoppers
New labelling law expected to push producers to adjust the ingredients and formulations of their products
Good source of vitamins slated for strong sales growth during the forecast period
The trauma of the pandemic likely to have a lasting impact on the future of immune support claims
Health and Wellness in Argentina - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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