HW Dairy Products and Alternatives in Finland

January 2026

In 2024, health claims, including lactose free, low fat, high protein, and fortified/functional ingredients, were key drivers of innovation across dairy products and alternatives in Finland. Lactose free products have moved from niche to mainstream, appealing to consumers with intolerance as well as those seeking easier-to-digest and healthier options. Low fat and functional products, such as fortified yoghurts, high-protein quarks, and vitamin-boosted cheeses, continue to cater to health-consci

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Overview:

Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Dairy Products and Alternatives industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Dairy Products and Alternatives in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Dairy Products and Alternatives in Finland?
  • What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
  • Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Finland?
  • Which are the leading brands in HW Dairy Products and Alternatives in Finland?
  • How are products distributed in HW Dairy Products and Alternatives in Finland?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Dairy Products and Alternatives in Finland - Category analysis

KEY DATA FINDINGS

Lactose free, low fat, and functional innovations drive sales in dairy products and alternatives
Health claims support innovation and sales within dairy products and alternatives
Lactose-free becomes a mainstream claim across dairy products in Finland
Dietary guidelines and broad availability reinforce demands for low fat claims
Plant based and organic innovations are set to rise in dairy products and alternatives
Lactose free dairy is set to remain a key driver of health-focused innovation
Innovations in low fat products are expected to integrate additional health and wellness claims
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Finland - Industry Overview

Health and wellness benefit from clear claims and mainstream appeal
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
Plant-based and fortified/functional claims will support innovation across food and drink in Finland

COUNTRY REPORTS DISCLAIMER

HW Dairy Products and Alternatives

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.

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