PROSPECTS AND OPPORTUNITIES
Fat- and salt-related claims expected to become more prominent
Dairy products and alternatives that are lower in or free from fat and salt are expected to become more widely available in Finland over the forecast period, as consumers are increasingly well informed about the risk factors for conditions such as obesity and heart disease, and are adjusting their diets accordingly. Innovation in these areas is also likely to be spurred by recent and future legislative changes.
Consumption of vegan and plant-based products set to continue rising steadily
Increasing numbers of Finns are now adopting vegan, vegetarian and flexitarian diets, primarily for the sake of their health but also due to growing concerns about environmental sustainability and animal welfare. Such behaviour should ensure vegan and plant-based are among the better performing health and wellness claims in dairy products and alternatives over the forecast period.
High fibre dairy products and alternatives retain solid growth potential
With Finns becoming more inclined to take preventive steps to improve their general wellbeing and reduce the risk of various diseases, it is expected dairy products and alternatives that are naturally rich in or fortified with essential nutrients will continue to gain popularity over the forecast period. The outlook is particularly bright for high fibre varieties, as consumers are increasingly conscious of the benefits fibre offers in terms of gut health, weight management, cholesterol and blood sugar levels.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Finland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Dairy Products and Alternatives in Finland?
- How are products distributed in HW Dairy Products and Alternatives in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Finland - Category analysis
KEY DATA FINDINGS
No sugar, no added sugar and low sugar varieties continue to gain popularity
Lactose free still the top health and wellness claim in dairy products and alternatives
Finns show increasing interest in products with immune support claims
Fat- and salt-related claims expected to become more prominent
Consumption of vegan and plant-based products set to continue rising steadily
High fibre dairy products and alternatives retain solid growth potential
Health and Wellness in Finland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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