PROSPECTS AND OPPORTUNITIES
Lactose free dairy products and alternatives set to benefit from increasing awareness of food intolerances and their impact on health
Lactose free dairy products and alternatives are expected to gain popularity in Indonesia over the forecast period. In line with the wider trend towards rising health-consciousness among the population, interest in products with this positioning should increase as people become more aware that frequent digestive complaints and other ailments may be caused by lactose intolerance.
Good source of minerals will remain the leading claim by some distance
Good source of vitamins and good source of minerals are poised to remain the leading health and wellness claims in dairy products and alternatives in volume and value terms over the forecast period, and by a wide margin. Demand for products with these positionings are expected to grow strongly in several categories as rising health awareness encourages more Indonesians to choose foods that are naturally rich in or fortified with essential vitamins and minerals that can improve general wellbeing, reduce the risk of various diseases or alleviate the symptoms of existing conditions.
Vegan, vegetarian and plant-based products seen to have significant potential
The appeal of products with a vegan or vegetarian positioning should continue to widen as health, environmental and animal welfare concerns lead more Indonesians to consciously reduce their consumption of meat and/or dairy or cut it from their diets completely. New launches, marketing activities and the further expansion of vegan and vegetarian assortments by specialist and mainstream grocery retailers should also help to drive demand.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Indonesia?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Indonesia?
- Which are the leading brands in HW Dairy Products and Alternatives in Indonesia?
- How are products distributed in HW Dairy Products and Alternatives in Indonesia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Indonesia - Category analysis
KEY DATA FINDINGS
Interest in plant-based dairy products and alternatives remains strong
Good source of minerals remains an important health and wellness claim especially in baby food
Rising interest in skin health
Lactose free dairy products and alternatives set to benefit from increasing awareness of food intolerances and their impact on health
Good source of minerals will remain the leading claim by some distance
Vegan, vegetarian and plant-based products seen to have significant potential
Health and Wellness in Indonesia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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