HW Dairy Products and Alternatives in Indonesia

January 2026

Good source of vitamins and minerals are prominent claims in dairy products and alternatives, with many found in drinking milk products. Drinking milk products are commonly fortified with vitamins whilst milk formula also includes minerals. Plant-based dairy is transforming the sector and placing a stronger focus on natural claims.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Dairy Products and Alternatives industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Dairy Products and Alternatives in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Dairy Products and Alternatives in Indonesia?
  • What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
  • Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Indonesia?
  • Which are the leading brands in HW Dairy Products and Alternatives in Indonesia?
  • How are products distributed in HW Dairy Products and Alternatives in Indonesia?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Dairy Products and Alternatives in Indonesia - Category analysis

KEY DATA FINDINGS

Strong emphasis on health claims
Plant-based drinking milk products are expanding
Good source of minerals is led by milk formula
Drinking milk products are positioned as good source of vitamins
Expansion of plant-based dairy shows promise
Innovations are expected to focus on good source of minerals
Promising outlook for good source of vitamins
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Indonesia - Industry Overview

Health-conscious buying behaviour gains momentum
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
Bright outlook for health and wellness

COUNTRY REPORTS DISCLAIMER

HW Dairy Products and Alternatives

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.

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