Health and wellness dairy products and alternatives in Ireland continued to evolve in 2024, shaped by a growing focus on functionality, gut health and immune support. While low fat dairy remained the leading claim in value terms, its performance was increasingly challenged by shifting consumer perceptions around processing and nutritional quality. In contrast, products positioned around digestive health, protein enrichment and immune support gained stronger momentum, reflecting broader lifestyle
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Ireland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Dairy Products and Alternatives in Ireland?
- How are products distributed in HW Dairy Products and Alternatives in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Ireland - Category analysis
KEY DATA FINDINGS
Functional nutrition gains traction while traditional low fat positioning shows signs of strain
Digestive health and immunity drive innovation beyond traditional dairy nutrition
Low fat dairy faces growing scepticism amid a shift toward perceived naturalness
High protein replaces mineral fortification as a primary functional growth driver
Gut health and microbiome science shape the future of dairy innovation
Low fat dairy expected to remain stable but structurally challenged
High protein positioned for sustained growth as a core nutritional pillar
Health and Wellness in Ireland - Industry Overview
Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
Targeted health benefits, transparency and sustainable reformulation shape future growth
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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