PROSPECTS AND OPPORTUNITIES
Lactose free is set to drive strong growth as consumers focus on overall wellbeing
Health awareness will continue to rise across the forecast period as consumers increasingly focus on low-fat, low-sugar and highly nutritious goods. In addition, increasing concerns surrounding animal welfare and sustainability will shape buying habits.
Fortified and functional options gain ground as added health benefits drives sales
Across the forecast period, foods that offer fortified or functional properties will gain ground, perceived as easy and convenient ways for consumers to improve their nutritional intake. Increasing vitamin and mineral intake through food products will be largely embraced, leading good sources of minerals, dairy products and alternatives to reach sales of EUR124 in 2028, while good sources of vitamin dairy products and alternatives are predicted to hit sales of EUR151.
Organic products drive growth as consumers perceive these to be natural, healthier products
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Ireland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Dairy Products and Alternatives in Ireland?
- How are products distributed in HW Dairy Products and Alternatives in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Ireland - Category analysis
KEY DATA FINDINGS
Low fat claims drive retail value sales as health concerns shape buying habits
Consumers support local products, driving growth for domestic plant-based cheese
Plant-based dairy products and alternatives drive strong growth bolstered by dietary changes
Lactose free is set to drive strong growth as consumers focus on overall wellbeing
Fortified and functional options gain ground as added health benefits drives sales
Organic products drive growth as consumers perceive these to be natural, healthier products
Health and Wellness in Ireland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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