PROSPECTS AND OPPORTUNITIES
Parents likely to focus on healthier options for their children, but falling birth rate will remain an obstacle to growth
Over the forecast period, immune support milk formula is expected to remain popular amongst some Italian parents. In the years following COVID-19, there was an increase in viral infections, especially in children aged 1-4 years.
More consumers expected to ditch dairy in favour of plant-based alternatives
Vegan and plant-based dairy products and alternatives are likely to increase in popularity over the forecast period as more consumers become interested in both the environment and animal welfare issues. With Italy seeing a rise in the number of vegan, vegetarian and flexitarian consumers, manufacturers are looking to respond with new products or vegan/plant-based versions of their existing product lines.
Digestive health likely to expand due to Italy’s ageing population
Digestive health has been under the spotlight as it is linked to various non-communicable diseases, whilst also being important to overall health and wellbeing. Italy has a fast ageing population, which coupled with high rates of obesity and overweight, is likely to boost interest in digestive health dairy products and alternatives over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Italy?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Italy?
- Which are the leading brands in HW Dairy Products and Alternatives in Italy?
- How are products distributed in HW Dairy Products and Alternatives in Italy?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Italy - Category analysis
KEY DATA FINDINGS
Vegan dairy products and alternatives on the rise as consumers embrace plant-based diets
Lactose free claims prove popular in 2023 as players invest in new product development and innovation
High fibre and high protein claims proving popular as consumers look to ensure a complete nutrition
Parents likely to focus on healthier options for their children, but falling birth rate will remain an obstacle to growth
More consumers expected to ditch dairy in favour of plant-based alternatives
Digestive health likely to expand due to Italy’s ageing population
Health and Wellness in Italy - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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