PROSPECTS AND OPPORTUNITIES
Resumption of pre-pandemic routines may curb growth in health and wellness packaged dairy products
After the lifting of COVID-19 restrictions in late 2023, Taiwanese consumers quickly returned to previous patterns in terms of the frequency of outdoor activities and travelling. The resumption of both activities will reduce the amount of time that Taiwanese consumers spend at home, dampening demand for some health and wellness packaged dairy products such as butter, cheese, yoghurt, cream and spread.
Good source of minerals set to see solid growth over the forecast period
More consumers are expected to turn to food and drink products that offer fortification or functionality during the forecast period. Habits adopted during the pandemic will continue as people look to change their diets in order to stay healthy.
Continued decline for brain health and memory, while plant-based cheese looks set to do well
After a surge over 2021-2022, brain health and memory saw sales decline in 2023, in a pattern set to persist throughout the forecast period. Within dairy products and alternatives, plant-based milk was responsible for driving retail sales in brain health and memory in 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Taiwan?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Taiwan?
- Which are the leading brands in HW Dairy Products and Alternatives in Taiwan?
- How are products distributed in HW Dairy Products and Alternatives in Taiwan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Taiwan - Category analysis
KEY DATA FINDINGS
Health consciousness remains key growth driver of dairy products consumption in 2023
Low fat leads health and wellness dairy products and alternatives in 2023
Plant-based products a key trend in 2023
Resumption of pre-pandemic routines may curb growth in health and wellness packaged dairy products
Good source of minerals set to see solid growth over the forecast period
Continued decline for brain health and memory, while plant-based cheese looks set to do well
Health and Wellness in Taiwan - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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