Traditional dairy producers are diversifying their offerings to include healthier and more sustainable options, while plant-based brands continue to innovate and capture a larger share of sales. This blend of tradition and innovation ensures a vibrant and evolving landscape in Germany, where long-standing preferences and emerging trends coalesce to drive market expansion.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Germany?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Germany?
- Which are the leading brands in HW Dairy Products and Alternatives in Germany?
- How are products distributed in HW Dairy Products and Alternatives in Germany?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Germany - Category analysis
KEY DATA FINDINGS
Players responding to the changing needs of the market
Consumers making healthier and more ethical purchasing decisions
Low fat claims lose appeal as focus shifts to plant-based dairy
Lactose free claims gaining prominence
Consumers will likely continue to focus on making more ethical and healthier choices
Rising obesity concerns remain a key sales driver
Focus on dietary health set to fuel the growth of lactose free claims
Health and Wellness in Germany - Industry Overview
Consumers showing a growing willingness to invest in healthier products
Demand focusing on healthier, more sustainable and more ethical products
Natural, plant-based and high protein claims come to the fore
Players to focus on reformulating products to meet evolving health and lifestyle trends
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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