Health and wellness dairy products and alternatives in Austria recorded strong current value growth in 2024, supported by consumers increasingly prioritising products perceived as natural, less processed and aligned with everyday wellness habits. This has reinforced demand for simpler ingredient lists and products positioned around authenticity, particularly in a category where trust, quality cues and origin are important purchase drivers. At the same time, consumers continued to show interest i
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Austria?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Austria?
- Which are the leading brands in HW Dairy Products and Alternatives in Austria?
- How are products distributed in HW Dairy Products and Alternatives in Austria?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Austria - Category analysis
KEY DATA FINDINGS
Natural positioning strengthens as consumers prioritise “simple” dairy and plant-based options
Clean label expectations and “better for you” routines drive value-added dairy
Lactose free benefits from digestive comfort positioning and mainstream adoption
Good source of minerals supports everyday functional nutrition in milk and yoghurt
Naturalness, digestive health and functional benefits to guide future dairy choices
Lactose free expected to rise steadily as dietary comfort remains a priority
Good source of minerals expected to grow gradually through ongoing functionalisation
Health and Wellness in Austria - Industry Overview
Value-led wellness strengthens, with demand centred on sugar reduction and “cleaner” choices
Sugar reduction and moderation drives healthier beverage choices and reformulation across staples
Clean label, dietary suitability and plant-forward routines reshape everyday food and snacking
Preventative health and functional everyday choices will drive growth, with strong focus on value
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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