PROSPECTS AND OPPORTUNITIES
Probiotic set to increase as a health claim due to consumers’ desire to maintain gut health and general wellness
Many young urban consumers are turning to fast food because of its easy availability, and/or a lack of skill or time to prepare food at home. However, regular consumption of fast food in India has resulted in an increase in gut-related problems, including stomach acidity and digestion issues.
Plant-based benefits from concerns over ingredients and nutrients in dairy products
In recent years, consumers have been examining their diets more closely in connection with specific health concerns, and have started to be more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to animal-based products, and foods that align with a specific type of diet.
No sugar and no added sugar set to see a boost over the forecast period
India has been seeing a shift in dietary habits along with the population transitioning from rural to urban areas, which has been leading to an increased dependence on packaged food. This has resulted in a rising number of health issues amongst the population.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in India?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in India?
- Which are the leading brands in HW Dairy Products and Alternatives in India?
- How are products distributed in HW Dairy Products and Alternatives in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in India - Category analysis
KEY DATA FINDINGS
Low fat holds the highest share in health and wellness dairy products and alternatives 2023, due to consumers’ health concerns
Amul is active in the high protein space, which helps drive growth
Good source of vitamins and minerals boosted by the desire for a strong metabolism
Probiotic set to increase as a health claim due to consumers’ desire to maintain gut health and general wellness
Plant-based benefits from concerns over ingredients and nutrients in dairy products
No sugar and no added sugar set to see a boost over the forecast period
Health and Wellness in India - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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