PROSPECTS AND OPPORTUNITIES
Dairy consumers seek higher protein content
Functional and fortified products are a key focus for product innovations in dairy products and alternatives. Protein is particularly prominent in new product development.
Expanding range of products carrying plant-based claim
The merging of health and wellness and ethical (particularly environmental) trends is leading to a growing number of consumers looking to reduce their consumption of meat and dairy products. This is supporting rising demand for alternatives to standard dairy products carrying claims such as vegan and plant-based.
Diversification of fortified and functional products
As well as seeing a growing range of functional dairy products and alternatives carrying the high protein claim, the forecast period is likely to see an expanding range of products bearing other functional and fortification claims, including probiotic and enriched with a range of vitamins and minerals. The range of functional benefits offered by products is set to expand as consumers become increasingly sophisticated in their knowledge about nutrition and increasingly demanding in terms of what they expect from their food.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Spain?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Spain?
- Which are the leading brands in HW Dairy Products and Alternatives in Spain?
- How are products distributed in HW Dairy Products and Alternatives in Spain?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Spain - Category analysis
KEY DATA FINDINGS
Health and wellness dairy products and alternatives show resilience in 2023
Low fat is the leading health and wellness claim amid rising concerns about obesity
Return to growth for organic claim
Dairy consumers seek higher protein content
Expanding range of products carrying plant-based claim
Diversification of fortified and functional products
Health and Wellness in Spain - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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