HW Dairy Products and Alternatives in Singapore

January 2026

As a good source of minerals, dairy products are sought out for their natural health and wellness benefits. Drinking milk products are widely consumed for their probiotic claims, among both children and adults. New labelling is impacting the category, with regulations mainly impacting foodservice outlets.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Dairy Products and Alternatives industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Dairy Products and Alternatives in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Dairy Products and Alternatives in Singapore?
  • What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
  • Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Singapore?
  • Which are the leading brands in HW Dairy Products and Alternatives in Singapore?
  • How are products distributed in HW Dairy Products and Alternatives in Singapore?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Dairy Products and Alternatives in Singapore - Category analysis

KEY DATA FINDINGS

Natural goodness gives the category strong health appeal
Nutri-Grade labelling regulations leave their mark
Drinking milk products stand out with good source of minerals claims
Probiotic claims stand out as one of the leading claims
Strong growth potential for plant-based alternatives
Drinking and powder milk to gain from good source of minerals claims
Strong familiarity of drinking yoghurt to support probiotic claims
Table 1 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 4 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 5 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
Table 6 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
Table 7 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
Table 8 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Singapore - Industry Overview

Strong priority on health and wellness claims
Growing reliance on health claims to inform product choices
Natural trend is prominent in most categories
Sophisticated demands regarding health claims

COUNTRY REPORTS DISCLAIMER

HW Dairy Products and Alternatives

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.

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