PROSPECTS AND OPPORTUNITIES
New legislation likely to benefit sales of better for you claims within dairy products and alternatives
Local consumers have become familiar with the habits of healthy eating and taking care of themselves, supported by an ever growing selection of health and wellness products in the market. Over the forecast period consumers are expected to pay even closer attention to the specific health benefits offered by the foods they consume, including when it comes to dairy products and alternatives.
Bright outlook for immune support milk formula as parents demand healthy options
There is already greater awareness of the link between what consumers eat and drink and a healthy immune system in Hong Kong. This trend is likely to continue as consumers look to remain fit and healthy by adopting a healthier diet, including consuming more dairy products and alternatives that claim to offer specific health benefits.
Organic products still full of potential as consumers turn away from overly processed foods and drinks
Alongside a growing focus on healthy eating consumers are also becoming more conscious of the benefits of consuming products with natural and organic claims with these seen to be healthier and more sustainable. Sales of organic dairy products and alternatives are highest in milk formula where this claim is most commonly accompanied by no added sugar, immune support and good source of omega 3s.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF.
Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Dairy Products and Alternatives in Hong Kong, China?
- How are products distributed in HW Dairy Products and Alternatives in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Probiotic claims benefiting from strong focus on immune support and gut health
Good source of minerals is leading claim as consumers look to higher functionality from dairy products and alternatives
Plant-based dairy thriving as consumers become more conscious of the wider impact of their purchasing decisions
New legislation likely to benefit sales of better for you claims within dairy products and alternatives
Bright outlook for immune support milk formula as parents demand healthy options
Organic products still full of potential as consumers turn away from overly processed foods and drinks
Health and Wellness in Hong Kong, China - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!