PROSPECTS AND OPPORTUNITIES
Further regulation on food safety will lead to changes in formulations and labelling
In China, the authorities continue to strengthen regulation to ensure food safety, as well as emphasise product quality and consumer health. For instance, in 2023, The "Behaviour Guidelines for Salt Reduction at Home" (T/CNSS 022-2023), was officially approved and released by the Chinese Nutrition Society on 12 June 2023.
Probiotic expected to see growth from an already high base as consumers look to maintain their health
An increasing number of consumers in China are expected to be keen to maintain their health through consuming the “right” foods and drinks in the forecast period. This is as a lasting impact of the pandemic, in addition to more discussion about the topic on social media, and as a result of actions by the government to legislate and raise awareness.
High protein likely to remain a popular claim in dairy products and alternatives
Protein has long been regarded as important for energy, muscle strength, and satiety, and since the pandemic, it has also been more widely recognised that it can boost immunity. With the high consumer interest in maintaining health in China, high protein dairy products and alternatives is set to see value growth at constant 2023 prices in the forecast period, to reach CNY7.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in China?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Dairy Products and Alternatives in China?
- How are products distributed in HW Dairy Products and Alternatives in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in China - Category analysis
KEY DATA FINDINGS
Good source of minerals accounts for the highest sales within health and wellness dairy products and alternatives as consumers seek to boost their metabolism
Organic remains popular, as consumers value products they perceive as “clean” and “pure”
Vegan and plant-based account for rising sales, as consumers seek to improve their health, the environment, and animal welfare
Further regulation on food safety will lead to changes in formulations and labelling
Probiotic expected to see growth from an already high base as consumers look to maintain their health
High protein likely to remain a popular claim in dairy products and alternatives
Health and Wellness in China - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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