Health and wellness dairy products and alternatives in China showed a broadly positive performance in 2024, with the vast majority of claims posting robust growth in volume and current value terms. While rising health awareness remained the primary demand driver, a sustained recovery in confidence and purchasing power among consumers provided a further boost to sales as inflation fell substantially. Frequent new launches, marketing activities and improvements in the distribution of various brand
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in China?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in China?
- Which are the leading brands in HW Dairy Products and Alternatives in China?
- How are products distributed in HW Dairy Products and Alternatives in China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in China - Category analysis
KEY DATA FINDINGS
Most claims show strong growth in volume and current value terms
Health and wellness variants feature prominently among new launches
Good source of minerals remains the leading health and wellness claim
Probiotic sales depressed by falling demand in yoghurt
Diversification of milk sources set to become more visible
Good source of minerals products well placed to profit from population ageing
Probiotic powder milk will continue to gain popularity among older demographics
Health and Wellness in China - Industry Overview
Most health and wellness claims show growth in volume and current value terms
Products with sugar- and fat-related claims profit from growing concerns about obesity
Interest in clean label varieties continues to rise
Outlook for health and wellness remains broadly favourable
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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