Consumers are becoming increasingly conscious of what they put into their bodies and there has been growing scepticism of better-for-you claims within the dairy products and alternatives market. This resulted in some consumers shifting from products with low fat claims to full fat products with natural and organic claims towards the end of the review period, with the latter seen to be less processed and thus healthier. In contrast, interest in fortified dairy products and alternatives grew with
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in United Kingdom?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in United Kingdom?
- Which are the leading brands in HW Dairy Products and Alternatives in United Kingdom?
- How are products distributed in HW Dairy Products and Alternatives in United Kingdom?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the United Kingdom - Category analysis
KEY DATA FINDINGS
Consumers making more informed choices with low fat claims no longer sufficient
Dairy players launch new product lines to attract health conscious consumers
Low fat products losing their appeal due to perceptions of being overly processed
High protein products see growing demand, supported by new product development
Gut health set to be a focus of the market over the forecast period
Low fat claims under pressure but HFSS regulations should help sustain demand
High protein claims set to be a key feature of the market
Health and Wellness in the United Kingdom - Industry Overview
UK consumers focus on making healthier choices
Players promote added functionality to push sales
Consumers demand healthier, natural, and ethical products
Updates to HFSS regulations set to influence the market’s growth and development
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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