PROSPECTS AND OPPORTUNITIES
Fortified/functional claims and dietary and free from dairy set to gain further momentum
One of the key claims that is projected to make significant gains over the forecast period is dietary and free from within dairy products and alternatives, with vegan, lactose free, and dairy free plant-based milk expected to particularly flourish. This will be driven by the health and nutrition credentials of such products, their environmentally-friendly production processes, lack of animal cruelty, and further fuelled by constant innovation.
Good source of minerals and vitamins to remain strong claims within health and wellness dairy products and alternatives over the forecast period
A rising number of local consumers are set to turn to foods that offer fortification or functionality as these are increasingly seen as valuable additions to one's diet. Post-pandemic, local consumers are looking to make further changes to their diets in an attempt to become or stay healthy.
Increasing demand for no sugar options set to be driven by rising health awareness and further HFSS legislation
Legislative pressure is expected to intensify around sugar, fat and salt content within food in the UK, triggering greater demand for better for you variants going forward. As such, no sugar, which is a better for you type of health and wellness attribute, is anticipated to record good growth in dairy products and alternatives over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in United Kingdom report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in United Kingdom?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in United Kingdom?
- Which are the leading brands in HW Dairy Products and Alternatives in United Kingdom?
- How are products distributed in HW Dairy Products and Alternatives in United Kingdom?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in the United Kingdom - Category analysis
KEY DATA FINDINGS
Health trend drives demand for high protein and better for you dairy products
Low fat is leading health and wellness claim in dairy products and alternatives due to rising obesity concerns in the UK
Growth in no allergens driven by greater food intolerance awareness and general health trends
Fortified/functional claims and dietary and free from dairy set to gain further momentum
Good source of minerals and vitamins to remain strong claims within health and wellness dairy products and alternatives over the forecast period
Increasing demand for no sugar options set to be driven by rising health awareness and further HFSS legislation
Health and Wellness in the United Kingdom - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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