PROSPECTS AND OPPORTUNITIES
Low sugar and no sugar claims set for strong growth as consumers seek healthier diets for themselves and their children
The low sugar claim is set to see an impressive 9% 2023 constant value CAGR in dairy products and alternatives in the forecast period, while no added sugar will also see strong growth at 5% CAGR. Low sugar is expected to benefit from a strong performance in plant-based milk, where companies are increasingly stripping back ingredients lists in order to offer simple and unsweetened recipes.
Vegetarian set to gain in line with animal welfare and environmental concerns
Vegan and vegetarian dairy products and alternatives are set to continue gaining huge ground in New Zealand during the forecast period, seeing 7% 2023 constant value CAGR and 22% CAGR from a low base. Conscious consumerism is set to play a role in this growth, as well as concerns over the dietary implications of a diet that is high in saturated fat.
Plant-based dairy products and alternatives will need strong new product development to grow
More consumers are expected to embrace a plant-based diet over the forecast period, and even many consumers who do not shift to a 100% plant-based diet are likely to incorporate more of these alternatives into their daily lives. Plant-based milk is expected to benefit the most out of all plant-based dairy categories.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in New Zealand?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in New Zealand?
- Which are the leading brands in HW Dairy Products and Alternatives in New Zealand?
- How are products distributed in HW Dairy Products and Alternatives in New Zealand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in New Zealand - Category analysis
KEY DATA FINDINGS
Plant-based claim benefits from concerns over environmental impact of cow’s milk
Good source of minerals benefits from consumers’ proactive approach to nutrition
Protein increasingly in focus
Low sugar and no sugar claims set for strong growth as consumers seek healthier diets for themselves and their children
Vegetarian set to gain in line with animal welfare and environmental concerns
Plant-based dairy products and alternatives will need strong new product development to grow
Health and Wellness in New Zealand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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