PROSPECTS AND OPPORTUNITIES
Demand for fortified and functional dairy products and alternatives set to remain strong
The strong interest in fortified and functional dairy products and alternatives that was seen among the Swiss population during the review period is to remain in effect during the forecast period. While on one hand there is a growing awareness of the health benefits of a nutritionally balanced diet, there are also a growing number of consumers investing in these products to health them achieve their fitness goals.
Lactose free and plant-based diets set to grow in popularity
The forecast period is expected to see strong performances from lactose free dairy and plant-based dairy, reflecting the changing dietary habits of the local population. Whilst around one in five Swiss consumers has already been diagnosed as lactose intolerant, it is believed that there remain many consumers who are yet to be diagnosed.
Cardiovascular health a growing concern for consumers
Cardiovascular health is expected to become a growing focus and influence on the growth of dairy products and alternatives over the forecast period. Death by diseases of circulatory system rose sharply over the review period and this is likely to encourage consumers to pay more attention to their diet.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Switzerland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Dairy Products and Alternatives in Switzerland?
- How are products distributed in HW Dairy Products and Alternatives in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Switzerland - Category analysis
KEY DATA FINDINGS
Stricter cow’s milk regulations lead to improved organic standards and higher prices
Lactose free claims benefit from rising awareness of food intolerances and their impact on health
Good source of omega 3s records positive growth while high protein milk finds a foothold in the market
Demand for fortified and functional dairy products and alternatives set to remain strong
Lactose free and plant-based diets set to grow in popularity
Cardiovascular health a growing concern for consumers
Health and Wellness in Switzerland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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