Swiss consumers are becoming more aware of the wider impact of their purchasing decisions on their health, the environment and animal welfare. This continued to inform the dairy products and alternatives market in 2024, with consumers choosing better for you products that are low fat and no sugar, as well as fortified/ functional products that are high protein or a good source of vitamins and minerals, for example. As awareness of food allergies increases there has also been a growing demand for
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Overview:
Understand the latest market trends and future growth opportunities for the HW Dairy Products and Alternatives industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Dairy Products and Alternatives industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Dairy Products and Alternatives in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Dairy Products and Alternatives in Switzerland?
- What are the key health and wellness concerns driving sales in HW Dairy Products and Alternatives?
- Is HW Dairy Products and Alternatives a dynamic niche or mainstream concern in Switzerland?
- Which are the leading brands in HW Dairy Products and Alternatives in Switzerland?
- How are products distributed in HW Dairy Products and Alternatives in Switzerland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Dairy Products and Alternatives in Switzerland - Category analysis
KEY DATA FINDINGS
Increasing health awareness informing market demand
Consumers show willingness to invest in healthier dairy products and alternatives
Lactose free claims capturing a growing market audience
Plant-based dairy thriving as health, environmental and animal welfare concerns grow
Fortified and functional dairy products and alternatives full of potential
New technology could help to expand the market for lactose free dairy
Plant-based dairy set to continue on an upward trajectory as demand grows
Health and Wellness in Switzerland - Industry Overview
Swiss consumers focus on making healthier choices
Health at the centre of consumer purchasing decisions as obesity rates rise
Health, sustainability, and animal welfare concerns push consumers towards plant-based diets
Bright outlook for health and wellness with consumers making more informed choices
COUNTRY REPORTS DISCLAIMER
HW Dairy Products and Alternatives
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of baby food and dairy and plant-based dairy For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Dairy Products and Alternatives research and analysis database.
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