Health and wellness trends continued to shape snacks consumption in France in 2024, even as price sensitivity remained high. Consumers increasingly favoured snacks positioned around clean labels, minimal ingredients and perceived naturalness, while showing less willingness to pay a premium for organic certification. Functional positioning also gained further traction, particularly products offering added protein or vitamins, as snacks were increasingly expected to deliver a perceived health bene
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in France?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in France?
- Which are the leading brands in HW Snacks in France?
- How are products distributed in HW Snacks in France?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in France - Category analysis
KEY DATA FINDINGS
Health and wellness positioning strengthens amid shifting consumer priorities
Clean labels and functionality drive health and wellness snack innovation
Gluten free expands beyond specialist products into mainstream snacking
Natural positioning gains ground as consumers move away from organic premiums
Clean labels and functional benefits shape the future of health and wellness snacks
Gluten free growth continues, driven by reformulation rather than new formats
Natural positioning expands as a value alternative to organic snacks
Health and Wellness in France - Industry Overview
Health and wellness shifts towards pragmatism, affordability and everyday relevance
Sugar reduction, reformulation and clean labels dominate health and wellness performance
Affordability pressures reshape premium health claims and consumption patterns
Health and wellness growth will be driven by mainstream integration and functional relevance
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This report originates from Passport, our HW Snacks research and analysis database.
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