PROSPECTS AND OPPORTUNITIES
Growth in health and wellness snacks likely to be driven by the reduction of less healthy ingredients and the inclusion of healthy ingredients
Consumers are gaining a stronger sense of what health and wellness means as nutrition education strengthens, and then making purchases that align with their sense of wellbeing. Manufacturers are responding with new products that leverage a combination of health and wellness positionings while promoting specific healthy nutrients.
Concern for health set to drive the highest actual growth for gluten free snacks, but vegetarian snacks also set to see dynamism
All categories within dietary and free from are expected to see value growth within health and wellness snacks in the US in the forecast period. A desire by consumers to put fewer harmful ingredients into their body is expected to boost sales of dietary and free from foods going forward.
Good source of minerals set to rise as consumers aim to increase their metabolism
As seen with the expected growth of high protein snacks, snacks which offer functionality or fortification are expected to continue to increase in popularity in the US in the forecast period, with the consumer base widening beyond consumers with specific health issues and sports lovers, to people seeking to strengthen their metabolism and become generally more resilient to health problems. As such, good source of minerals, which is a fortified/functional type of health and wellness attribute, is anticipated to see growth in snacks over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in USA?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Snacks in USA?
- How are products distributed in HW Snacks in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in the US - Category analysis
KEY DATA FINDINGS
Plant-based is a rising claim as consumers value health, the environment and animal welfare
Gluten free accounts for the highest sales within health and wellness snacks, as the consumer base is not limited to those with gluten intolerance
Consumers look to boost their gut health to improve immunity
Growth in health and wellness snacks likely to be driven by the reduction of less healthy ingredients and the inclusion of healthy ingredients
Concern for health set to drive the highest actual growth for gluten free snacks, but vegetarian snacks also set to see dynamism
Good source of minerals set to rise as consumers aim to increase their metabolism
Health and Wellness in the US - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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