PROSPECTS AND OPPORTUNITIES
Low sugar combines with taste and texture to boost sales on the snacks landscape
Across the forecast period, Polish consumers are expected to continue to look for snacks that are low in fat, salt and sugar to support their health and wellness goals. However, in addition to being lower in ingredients deemed more harmful, brand owners will need to focus innovations on taste and texture, with many consumers unwilling to sacrifice taste for health, especially within more indulgent areas such as ice cream and confectionery.
Gluten free and natural claims drive value sales, supported by ongoing innovations
As more consumers are becoming interested in their overall health, including gut health, many will continue looking for ways to improve digestion. This will lead to ongoing interest in gluten free goods, which will continue to be embraced by consumers without intolerances.
High protein snacks align with consumers' health, fitness and weight management goals
Interest in fortified and functional food options will continue to gain ground in Poland across the forecast period. Many consumers appreciate the ease and convenience of fortified options, which allow them to reach for snacks with added-benefits, easily boosting their nutritional intake and supporting health goals.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Poland?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Snacks in Poland?
- How are products distributed in HW Snacks in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Poland - Category analysis
KEY DATA FINDINGS
Gluten free leads as rising availability and health benefits drive retail value sales
Consumers migrate to natural snacks as concerns surrounding artificial ingredients rise
Superfruit offerings gain ground as consumers look to support immunity and metabolism
Low sugar combines with taste and texture to boost sales on the snacks landscape
Gluten free and natural claims drive value sales, supported by ongoing innovations
High protein snacks align with consumers' health, fitness and weight management goals
Health and Wellness in Poland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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