In Poland, health and wellness continued to drive snack innovation in 2024, with consumers increasingly expecting products that combine indulgence, convenience, and functional benefits. High protein, low/no sugar, gluten free, and plant-based options expanded across categories, while reformulated and clean label products with simple, natural ingredients gained traction. Traditional divides between healthy and treat snacks were disappearing, as consumers sought products that supported fitness, we
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Poland?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Poland?
- Which are the leading brands in HW Snacks in Poland?
- How are products distributed in HW Snacks in Poland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Poland - Category analysis
KEY DATA FINDINGS
High protein, natural, and gluten free claims influence snacks in 2024
Health-led reformulation and functional positioning shape snacks in Poland
Gluten free availability and heightened health awareness support sales of the claim
Simple ingredients and traditional recipes strengthen the appeal of the natural claim
High protein, functionality and cleaner formulations are set to drive health-focused growth
The gluten free claim is expected to align with rising demand for lifestyle-driven snacking
The natural claim is set to gain momentum as consumers reach for simple ingredient lists
Health and Wellness in Poland - Industry Overview
Consumers seeking natural health and wellness claims
Natural, minimally processed, and high protein products drive mainstream health-focused choices
Digestive health, sugar reduction, and functional benefits influence innovation
Natural ingredients and functional innovation are set to support innovation within food and drink in Poland
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Snacks research and analysis database.
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