PROSPECTS AND OPPORTUNITIES
Younger consumers set to pay more attention to their health and appearance
In tandem with rising health awareness, people in Indonesia are becoming more image-conscious. Most visible among younger demographics and fuelled in part by the growing use of social media, this trend will continue to boost demand for health and wellness snacks with functional properties related to beauty and personal appearance over the forecast period.
Good source of vitamins will remain the leading health and wellness claim
Good source of vitamins will remain the leading health and wellness claim in snacks in volume and value terms by some distance over the forecast period. It also looks set to record the largest absolute increase in value sales (at constant 2023 prices) over the forecast period, which are projected to rise by a total of IDR10,392.
Strong growth potential for vegan claims
Several snacks categories should see robust demand for vegan products, as rising health awareness and increasing concerns about animal welfare and environmental sustainability lead more Indonesians to consciously reduce their consumption of meat or eliminate it from their diets entirely. Most notably, the increasing adoption of vegan, vegetarian and flexitarian diets by young adults will strengthen interest in snacks with this positioning.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Indonesia?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Indonesia?
- Which are the leading brands in HW Snacks in Indonesia?
- How are products distributed in HW Snacks in Indonesia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Indonesia - Category analysis
KEY DATA FINDINGS
Rising health-consciousness continues to buoy demand for “clean label” snacks
Good source of vitamins still the leading health and wellness claim in snacks
Brain health and memory driven by ageing population while healthy snack bars become increasingly popular
Younger consumers set to pay more attention to their health and appearance
Good source of vitamins will remain the leading health and wellness claim
Strong growth potential for vegan claims
Health and Wellness in Indonesia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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