HW Snacks in Indonesia

January 2026

Indonesians are keen to make healthier snack choices, with many consumers tempted by products that provide a good source of vitamins, high fibre or natural claims. Nutritional labelling will come into effect in the near future requiring players to fully disclose the sugar, salt, and fat content of all products sold.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Indonesia?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Indonesia?
  • Which are the leading brands in HW Snacks in Indonesia?
  • How are products distributed in HW Snacks in Indonesia?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Indonesia - Category analysis

KEY DATA FINDINGS

Indonesians are enticed by healthier snacks
Snack brands embrace high protein and fibre claims
Strong focus on sweet biscuits with added vitamins
Natural snacks are attractive to consumers
Players need to adapt to nutritional labelling guidelines
Snacks fortified with vitamins face strong growth potential
Natural claims set to gain popularity among consumers
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Indonesia - Industry Overview

Health-conscious buying behaviour gains momentum
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
Bright outlook for health and wellness

COUNTRY REPORTS DISCLAIMER

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

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