PROSPECTS AND OPPORTUNITIES
New private label lines could be key to the growth and development of health and wellness snacks
Economic and inflationary pressures are expected to continue influencing demand for snacks in Turkey, at least in the early part of the forecast period. Companies are therefore exploring the utilisation of cheaper ingredients and are focusing on locally sourced products as well as reformulating their products to reduce their costs.
Natural set to be one of the most dynamic claims in snacks over the forecast period as consumers ditch overly processed foods
Artificial and overly processed foods are increasingly seen by consumers to be harmful to their health. This is expected to result in increasing sales of natural snacks in the future, as consumers try to adopt healthier lifestyles and prevent long-term illness.
Increasing focus on health, animal welfare, and the environment set to influence purchasing decisions in snacks
Vegan, vegetarian and plant-based claims look set for dynamic growth in value terms (at constant 2023 prices) over the forecast period. This is expected to be driven a growing awareness among consumers of the impact their purchasing decisions have not only on their health, but also the wider impact with regard to animal welfare and the environment.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Turkey?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Turkey?
- Which are the leading brands in HW Snacks in Turkey?
- How are products distributed in HW Snacks in Turkey?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Turkey - Category analysis
KEY DATA FINDINGS
Health and wellness claims attract consumers despite soaring inflation
Natural snacks benefit from concerns about overprocessed foods
Vegan snacks on the rise as players launch a wide range of new products
New private label lines could be key to the growth and development of health and wellness snacks
Natural set to be one of the most dynamic claims in snacks over the forecast period as consumers ditch overly processed foods
Increasing focus on health, animal welfare, and the environment set to influence purchasing decisions in snacks
Health and Wellness in Turkey - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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