PROSPECTS AND OPPORTUNITIES
Government policy supports new opportunities for healthy snack portfolios
Thai authorities have recognised the concerning levels of sodium consumption in the country, which far exceed the recommended limit established by the World Health Organization. In response, the local government has prioritised efforts to raise awareness about the negative health effects of excessive sodium intake and to encourage Thai citizens to reduce their salt consumption.
High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
An increasing number of Thai consumers are set to turn towards snacks that offer specific fortification or functionality as they seek quick and convenient ways to gain health benefits in the midst of busy lifestyles. High protein, considered a type of fortified/functional claim, is expected to offer strong growth potential over the forecast period, with volume sales set to grow at a double-digit CAGR.
Plant-based expected to grow in line with rising concerns over health, the environment and animal welfare
Vegan, vegetarian and plant-based alternatives, specific diets, and food that can be tolerated by those who might otherwise not be able to will see rising popularity, as consumers aim to look after their own bodies, while showing increasing concern for animal welfare and the environment. Therefore, an increasing number of local consumers are expected to turn to plant-based, vegetarian and vegan options, with these often being seen as nutritionally preferable to more traditional products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Thailand?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Thailand?
- Which are the leading brands in HW Snacks in Thailand?
- How are products distributed in HW Snacks in Thailand?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Thailand - Category analysis
KEY DATA FINDINGS
Consumers’ health consciousness a key driver of product innovation
Plant-based claim sees dynamic expansion
Growing interest in fortification and functionality
Government policy supports new opportunities for healthy snack portfolios
High protein shows considerable promise as consumers seek convenient snacks with fortified/functional claims
Plant-based expected to grow in line with rising concerns over health, the environment and animal welfare
Health and Wellness in Thailand - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
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This report originates from Passport, our HW Snacks research and analysis database.
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