HW Snacks in South Korea

January 2026

In 2024, health and wellness considerations continued to reshape the South Korean snacks market, with manufacturers increasingly reformulating products to align with low-sugar, low-calorie and functional positioning. While indulgence remains important, consumers are showing a growing willingness to confirm that snacks fit into broader health and weight-management goals. This has encouraged premiumisation within categories such as ice cream, snack bars and confectionery, where brands are leveragi

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in South Korea report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in South Korea?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in South Korea?
  • Which are the leading brands in HW Snacks in South Korea?
  • How are products distributed in HW Snacks in South Korea?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in South Korea - Category analysis

KEY DATA FINDINGS

Health-driven reformulation accelerates premiumisation in snacks
Low-calorie indulgence and protein enrichment redefine snacking
No-sugar positioning expands rapidly across confectionery
Organic snacks benefit from food safety and premium perceptions
Plant-based and low-carb innovation reshapes future snacking
No-sugar snacks remain a core growth driver
Organic prove stabilise as functional claims gain priority
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in South Korea - Industry Overview

Health pleasure and functional everyday choices shape market momentum
Blood sugar control and weight awareness become mainstream dietary priorities
Functional nutrition and natural credibility support premiumisation
Hybrid innovation and clean reformulation drive long-term growth

COUNTRY REPORTS DISCLAIMER

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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

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