HW Snacks in Norway

PROSPECTS AND OPPORTUNITIES

Vegan claims expected to gain ground as consumers look to make healthier and more responsible purchasing decisions

Steady and sustainable sales growth is expected for health and wellness snacks over the forecast period, driven in part by the increasing popularity of veganism, with sales of plant-based products, particularly vegan ice cream, set to benefit from the expansion of the core consumer base for these products. This makes it very likely that developing plant-based product lines will become a major focus for the leading ice cream producers in Norway, while innovative plant-based specialists such as Oatly are likely to take more interest in ice cream, among other largely untapped categories of plant-based snacks.

Gluten free snacks and snack bars set to remain important sales drivers but cross-border shopping will remain a barrier to growth

Another key trend in health and wellness snacks during the forecast period is set to be the increasing interest in gluten free snacks. While there are relatively few people among the Norwegian population who are required to avoid gluten for medical reasons, the consumer base for gluten free snacks is set to continue expanding.

Lactose free snacks to benefit from rising concerns over food intolerances while savoury snacks will focus on offering healthier options

Lactose free snacks is projected to post positive sales growth in Norway over the forecast period in value terms (at constant 2023 prices) as the consumer base for such products continues to expand. While there are relatively few people among the local population who are advised to avoid lactose for medical reasons, it is becoming increasingly apparent that reducing lactose consumption has a variety of health benefits.