HW Snacks in Norway

January 2026

In Norway, snack innovation in 2024 was increasingly driven by health, plant-based ingredients, and premium indulgence, with fruit-based, gluten free, vegan, and no sugar products performing strongly. Smaller and emerging brands were pushing differentiation in dairy free, gluten free, and plant-based chocolate products, while major players respond with plant-based and ethically certified innovations. Natural and locally sourced ingredients, along with craftsmanship, were shaping launching snacks

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Norway report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Norway?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Norway?
  • Which are the leading brands in HW Snacks in Norway?
  • How are products distributed in HW Snacks in Norway?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Norway - Category analysis

KEY DATA FINDINGS

Gluten free, vegan, and no sugar products perform well in 2024
Health focused innovation and plant-based indulgence shape snacks in Norway
The gluten free claim continues to appeals to consumers living wellness-focused lifestyles
Natural positioning and craftsmanship shape savoury snacks in 2024
Health, plant-based innovation and organic trends are set to influence the forecast period
Gluten free is set to expand as consumer seek products that support healthy digestion
Natural claims and whole grains are set to drive growth in snacks across the forecast period
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Norway - Industry Overview

Norwegian consumers favour natural, local and fortified/functional products in 2024
Natural claims and local products influence health perceptions across categories
Fortified/functional claims and low or no sugar shape everyday health choices
Natural, low sugar and digestive health is set to support innovation across the forecast period

COUNTRY REPORTS DISCLAIMER

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

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