PROSPECTS AND OPPORTUNITIES
Gluten free shows promise within health and wellness snacks, as product availability is expanding
The desire amongst consumers to put fewer harmful ingredients into their body is expected to boost sales of dietary and free from snacks moving forward. For instance, an increasing number of consumers are aware of intolerances to ingredients such as lactose and gluten, and are therefore turning to lactose free, and especially gluten free products.
Sugar reduction will become increasingly important as consumer awareness rises
In July 2024, the Food Safety and Standards Authority of India (FSSAI) approved changes in nutritional information labelling on packaged food items. It proposed that the total salt, sugar, and saturated fat content should be displayed in bold letters, as well as in a bigger font size.
Low fat set to see growth as consumers look for better for you products
With high consumption of sugar, fat, and salt linked to overweight and obesity, and also placing consumers at risk of developing heart disease, stroke, or high blood pressure, better for you alternatives have increased in popularity in snacks in India, and this is set to continue. Moreover, according to a ruling from the Food Safety and Standards Authority of India (FSSAI), it is mandatory for manufacturers to declare the amount of trans fats and saturated fats on the packaging of products, leading to better consumer understanding and the search for low fat products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in India?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in India?
- Which are the leading brands in HW Snacks in India?
- How are products distributed in HW Snacks in India?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in India - Category analysis
KEY DATA FINDINGS
Vegetarian accounts for the highest sales within health and wellness snacks in 2023 due to health and animal welfare concerns
High fibre has high sales in health and wellness snacks in 2023, due to attempts to address various health problems through diet
Fortified/functional claims record growth as consumers are keen to maintain their health through the addition of beneficial ingredients
Gluten free shows promise within health and wellness snacks, as product availability is expanding
Sugar reduction will become increasingly important as consumer awareness rises
Low fat set to see growth as consumers look for better for you products
Health and Wellness in India - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
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This report originates from Passport, our HW Snacks research and analysis database.
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