PROSPECTS AND OPPORTUNITIES
A wider range of product categories to appear with a high protein positioning
Another major trend set to continue over the forecast period will be the gradual shift away from animal-based towards plant-based proteins, as consumers endeavour to reduce greenhouse gas emissions, improve their health and support animal welfare. This trend is indicative of a broader global movement in favour of sustainable and ethical food consumption and will characterise a growing range of product categories.
In addition to a healthy perception, vegan snacks benefits from growing environmental and animal welfare concerns
The rise of veganism in Ireland can be attributed to multiple factors. In addition to consuming less harmful traditional ingredients, there has been a notable trend towards minimising the environmental impact of food that is consumed.
Consumers to take a more proactive approach to their health over the forecast period
The trend towards healthier lifestyles, which intensified during the pandemic, will continue to develop over the forecast period. When it comes to absorbing specific nutrients as a way of boosting their metabolism, consumers will increasingly look beyond over-the-counter vitamins and supplements towards their wider dietary habits.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Ireland?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Snacks in Ireland?
- How are products distributed in HW Snacks in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Ireland - Category analysis
KEY DATA FINDINGS
New marketing, sponsorship and advertising restrictions, low sugar legislation, the government’s Roadmap for Food Product Reformulation and the introduction of sugar taxes stimulate demand for health and wellness snacks
Consumers become more selective in their choice of snacks and are increasingly knowledgeable about the effect of food production on climate change, stimulating sales of plant-based options
Many consumers concerned with sugar, fat and salt content, with such concerns bolstering demand for smaller pack sizes
A wider range of product categories to appear with a high protein positioning
In addition to a healthy perception, vegan snacks benefits from growing environmental and animal welfare concerns
Consumers to take a more proactive approach to their health over the forecast period
Health and Wellness in Ireland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
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- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Snacks research and analysis database.
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