Health and wellness snacks in Ireland faced a mixed year in 2024, with vegetarian claims remaining the most prevalent but recording a modest decline in current value terms. While vegetarian positioning continues to be widely used across snacks – particularly in sweet biscuits, snack bars and fruit snacks – its performance was constrained by persistent inflationary pressure, which encouraged consumers to prioritise value and indulgence over ethical or dietary claims. At the same time, demand incr
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Ireland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Ireland?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Ireland?
- Which are the leading brands in HW Snacks in Ireland?
- How are products distributed in HW Snacks in Ireland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Ireland - Category analysis
KEY DATA FINDINGS
Vegetarian positioning remains widespread, but performance softens amid price pressure and shifting priorities
Health-driven snacking accelerates, but taste and satiety remain decisive
Vegan snacks expand through reformulation and naturally plant-based formats
Gluten free gains traction beyond medical need, driven by premium crisps and permissive snacking
Protein density and cleaner labels shape the future of healthier snacking
Vegan snacks broaden into indulgence and confectionery-led categories
Gluten free benefits from broader lifestyle adoption rather than medical necessity
Health and Wellness in Ireland - Industry Overview
Regulation, functionality and moderation reshape Ireland’s health and wellness landscape
Functionality, reformulation and regulatory compliance drive market performance
Plant-based, vegetarian and cleaner-label eating gain further ground
Targeted health benefits, transparency and sustainable reformulation shape future growth
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- Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Snacks research and analysis database.
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