HW Snacks in Sweden

January 2026

In 2024, Swedish snack innovation was strongly driven by health and wellness, with high protein, low sugar, low fat, functional, and plant-based products across savoury snacks, chocolate, confectionery, and ice cream. Oat-based crackers, protein/energy bars, and functional chocolate or gums offered fibre, probiotics, and nutrients while maintaining taste and indulgence. Natural, clean-label ingredients and locally sourced foods reinforced the appeal of transparency and authenticity. Vegan and al

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Sweden?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Sweden?
  • Which are the leading brands in HW Snacks in Sweden?
  • How are products distributed in HW Snacks in Sweden?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Sweden - Category analysis

KEY DATA FINDINGS

Consumer demand for natural, high protein and plant based products fuels innovation in Sweden
High protein, plant-based, low sugar, and functional innovations rise in snacks in Sweden
The natural claims strengthen as consumers increasingly expect products free from artificial additives
The vegan claim aims to offer both nutritional and ethical appeal to Swedish consumers
Health claims are expected to be balanced with flavour and indulgence in snacks
Natural claims and local superfoods are set to gain prominence in snacks in Sweden
Vegan innovation will continue to expand, combining ethical sourcing, premium quality, and health-focused attributes
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Sweden - Industry Overview

Fortified/functional and natural health claims support growth and innovation in 2024
Nutrition-led reformulation and functional claims shape innovation across food and drink in Sweden
Natural, plant-based and clean-label positioning support sales in Sweden in 2024
Reformulation and plant-based, functional innovations are set to support future growth

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This report originates from Passport, our HW Snacks research and analysis database.

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