PROSPECTS AND OPPORTUNITIES
The vegan claim drives strong sales as consumers appreciate additional health benefits
Vegan and plant-based snacks will benefit from the ongoing shift to meat-free and plant-based diets in Sweden. In addition to animal welfare and ethical concerns, consumers are increasingly migrating to plant-based and free-from goods for nutritional benefits.
Healthier options will gain ground in chocolate confectionery, blending health with indulgence
Across the forecast period, health and wellness innovations within chocolate confectionery are set to focus on both health claims while remaining indulgent. Taste and indulgence are crucial when it comes to confectionery, with chocolate remaining a treat for consumers in Sweden.
A good source of omega 3s drives sales, especially among vegan consumers
Increasing health and nutrition awareness will see consumers looking for snacks fortified with nutritional benefits over the forecast period. This includes claims such as high protein, probiotics, a good source of vitamins, and omega 3.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Sweden report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Sweden?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Sweden?
- Which are the leading brands in HW Snacks in Sweden?
- How are products distributed in HW Snacks in Sweden?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Sweden - Category analysis
KEY DATA FINDINGS
The vegan claim leads sales as consumers embrace plant-based diets for health benefits
Ice cream with health claims drive sales on the Swedish snack landscape
Innovations focus on health and wellness claims without compromising on taste
The vegan claim drives strong sales as consumers appreciate additional health benefits
Healthier options will gain ground in chocolate confectionery, blending health with indulgence
A good source of omega 3s drives sales, especially among vegan consumers
Health and Wellness in Sweden - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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