In 2024, Belgian consumers became more value-driven in their snack choices, favouring products with clear health and fortified/functional benefits rather than price alone, even as private label gained share. Claims such as high protein, energy boosting, vegetarian and fortified/functional drive growth, while gluten free or no sugar were increasingly paired with added benefits to drive demand.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Belgium?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Snacks in Belgium?
- How are products distributed in HW Snacks in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Belgium - Category analysis
KEY DATA FINDINGS
Functional benefits and premiumisation impacts demand for snacks in Belgium
Value-driven choices shape snacks as fortified/functional benefits outperform price alone
Vegetarian growth outpaces gluten-free as consumers prioritise broader health and functional benefits
The no sugar claim gains traction when combined with added benefits
Premiumisation and fortified/functional benefits are set to shape the next phase of snack demand
Gluten free growth is set to accelerate as premiumisation and claim pairing become increasingly important
The no sugar claim shifts from differentiator to baseline as demand for added benefits intensifies
Health and Wellness in Belgium - Industry Overview
Cost-conscious consumers prioritise value while health and wellness demand remains strong
Economic pressure drives downtrading while reshaping health and wellness choices
Fortified/functional, plant-based and lifestyle-led health claims continue to gain traction
Fortified/functional claims will become a key driver of growth across packaged food and drinks in Belgium
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- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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