PROSPECTS AND OPPORTUNITIES
Vegan expected to be an expanding niche in health and wellness snacks during the forecast period
As the demand for and distribution of vegan food is growing rapidly in Belgium, the vegan trend is set to gather momentum in the health and wellness snacks market during the forecast period. As the offer of vegan snacks is still highly limited in traditional stores, the vegan niche could prove to be a real opportunity for snacks manufacturers.
Health and wellness increasingly tied to ethical concerns
Combining interest in health and wellness with concerns about the environment and animal welfare, the growing demand for vegan snacks underlines the fact that health and wellness trends will increasingly be tied to ethical considerations going forward. Consumers are increasingly taking factors such as environmental and social sustainability into account when making purchasing decisions in snacks, as well as other product areas.
Growing emphasis on functionality
As well as looking to reduce their consumption of salt, fat and, particularly, sugar, consumers are increasingly looking for products that offer active health benefits. They now pay more attention to the product content, choosing goods with additional functional benefits, such as a higher Nutri-Score, protein content, and so on.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Belgium?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Belgium?
- Which are the leading brands in HW Snacks in Belgium?
- How are products distributed in HW Snacks in Belgium?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Belgium - Category analysis
KEY DATA FINDINGS
Increasingly central role of snacking supports growing interest in healthier products
Providing active benefits
PepsiCo takes lead from Haribo in vegetarian snacks
Vegan expected to be an expanding niche in health and wellness snacks during the forecast period
Health and wellness increasingly tied to ethical concerns
Growing emphasis on functionality
Health and Wellness in Belgium - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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