HW Snacks in the United Arab Emirates

January 2026

Health and wellness snacks in the United Arab Emirates continued to develop in 2024, supported by growing consumer interest in products that combine indulgence with clearer wellbeing credentials. Local shoppers increasingly sought snacks that support portion control and offer a more balanced nutritional profile, reflecting a wider movement towards guilt-free enjoyment rather than strict restriction. As a result, manufacturers and retailers continued to expand snack choices positioned around clea

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Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in United Arab Emirates report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in United Arab Emirates?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in United Arab Emirates?
  • Which are the leading brands in HW Snacks in United Arab Emirates?
  • How are products distributed in HW Snacks in United Arab Emirates?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

Clean label indulgence and portion control reshape health-focused snacking
Permissible indulgence grows as consumers seek healthier snack formats
Natural maintains strong momentum as brands expand “better ingredients” propositions
No sugar demand expands as mindful indulgence strengthens
Health-led snacking will expand through clean label, protein and better savoury options
Natural expected to benefit from snack bar growth and sustainability-linked choices
No sugar expected to remain strong as hygiene habits and flavour innovation support gum
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in the United Arab Emirates - Industry Overview

Health-driven reformulation and functional positioning support resilient growth
Sugar avoidance accelerates amid obesity concerns and policy pressure
Clean label and functional nutrition gain scale as consumers seek “everyday wellness” upgrades
Naturalness, added-value functionality and specialised diets to drive future demand

COUNTRY REPORTS DISCLAIMER

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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our HW Snacks research and analysis database.

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