PROSPECTS AND OPPORTUNITIES
Local consumers seek more sophisticated flavours from chocolate confectionery whilst remaining mindful of sugar intake
Premium craft chocolate confectionery brands are becoming increasingly visible in the local market as consumers seek more sophisticated flavours from their indulgent snacks. Nonetheless, consumers are remaining mindful of needing to reduce their sugar intake and this has opened a gap in the market for premium products with a health and wellness positioning.
Gluten free and lactose free snacks offer further growth potential due to rising awareness of food intolerances and general health trends
Hong Kong is increasingly seeing the emergence of products that claim to be mindful snacks. For example, there are now more snacks that feature natural, no additive/preservatives, organic and GMO-free claims.
Vision health snacks should benefit from rising concerns over growing incidence of myopia
Concerns over the prevalence of certain diseases will be a key factor in the future growth of health benefit claims within snacks in Hong Kong over the forecast period. In line with this, vision health, which is a health benefit type of health and wellness attribute, is anticipated to enjoy growing prominence over the forecast period, albeit with sales remaining negligible in 2023.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Hong Kong, China?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Hong Kong, China?
- Which are the leading brands in HW Snacks in Hong Kong, China?
- How are products distributed in HW Snacks in Hong Kong, China?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Hong Kong, China - Category analysis
KEY DATA FINDINGS
Snack bars find growing appeal among busy, health conscious consumers
No sugar snacks find growing appeal due to rising obesity concerns in Hong Kong
Health and wellness trends fuelling the growth and development of savoury snacks
Local consumers seek more sophisticated flavours from chocolate confectionery whilst remaining mindful of sugar intake
Gluten free and lactose free snacks offer further growth potential due to rising awareness of food intolerances and general health trends
Vision health snacks should benefit from rising concerns over growing incidence of myopia
Health and Wellness in Hong Kong, China - Industry Overview
Health and wellness in focus
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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