PROSPECTS AND OPPORTUNITIES
Demand for less processed health and wellness snacks well-positioned for growth, especially with the potential for more restrictive legislation
Consumers’ growing interest in health and wellness will help drive sales of health and wellness snacks in Australia over the forecast period, with a further shift towards ingredients that are perceived as less processed and more natural. This will be driven by consumers’ desire to reduce their intake of artificial foods.
Reduced reliance on animal-based products set to drive further sales of vegan in health and wellness snacks over forecast period
Demand for health and wellness snacks in Australia is expected to continue growing over the forecast period, driven primarily by rising health awareness, with an increasing number of consumers looking to adopt a largely plant-based diet to improve their overall health and wellbeing, along with concerns about the environment and animal welfare. This trend will be a key driver of growth for products made using plant-based ingredients, along with vegan and vegetarian claims.
Rising awareness of food intolerance to drive up value sales of no allergens in health and wellness snacks
As local consumers continue to pay closer attention to the health benefits that specific foods can offer, there is increasing interest in particular diets, products which can be consumed by those with food intolerances, as well as plant-based and vegan alternatives. As a result of this trend, no allergens, which is considered a type of dietary and free from claim, is set to record a dynamic performance, albeit from a low base, in both retail volume and value growth terms over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Australia?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Australia?
- Which are the leading brands in HW Snacks in Australia?
- How are products distributed in HW Snacks in Australia?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Australia - Category analysis
KEY DATA FINDINGS
Plant-based snacks with free from claims benefit from the health and wellness trend
Gluten free is leading health and wellness claim in snacks due to expanding consumer base
Players address demand for healthier snacks by reducing sugar content
Demand for less processed health and wellness snacks well-positioned for growth, especially with the potential for more restrictive legislation
Reduced reliance on animal-based products set to drive further sales of vegan in health and wellness snacks over forecast period
Rising awareness of food intolerance to drive up value sales of no allergens in health and wellness snacks
Health and Wellness in Australia - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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