PROSPECTS AND OPPORTUNITIES
Consumers’ desire for a strong metabolism will drive high protein to be a dynamic claim in health and wellness snacks
Increasing awareness of the links between diet and a strong metabolism is expected to lead more consumers to look for products with targeted functionalities and fortifications, such as high protein, probiotic, or good source of omega-3. As a result of this trend, high protein, a type of fortified/functional claim, is expected to be a rapidly growing health and wellness claim in snacks in 2023, with retail sales rising by a CAGR of 12% at constant 2023 prices, to reach JPY8.
Vegan set to see a strong performance due to concerns about diet, the environment, and animal welfare
In recent years, consumers have been examining their diet more closely due to specific health concerns, and have started becoming more selective about the ingredients and nutrients included in their foods. This has benefited alternatives to animal-based products, and also foods that align with a specific type of diet.
Dietary changes and intolerances will boost sales of dairy free snacks, especially ice cream
As consumers continue to pay closer attention to the health benefits that specific foods can offer, there is increasing interest in particular diets, products which can be consumed by those with food intolerances, as well as plant-based and vegan alternatives. As a result of this trend, dairy free, which is considered a type of dietary and free from claim, is set to record dynamic growth rates within snacks in the forecast period, although from a fairly low base.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Japan?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Snacks in Japan?
- How are products distributed in HW Snacks in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Japan - Category analysis
KEY DATA FINDINGS
Health and wellness products seen by players as a way to add value
With demand for fortified products, good source of minerals sees high sales in 2023
Concerns about health implications of high sugar consumption drive high growth for the no sugar claim
Consumers’ desire for a strong metabolism will drive high protein to be a dynamic claim in health and wellness snacks
Vegan set to see a strong performance due to concerns about diet, the environment, and animal welfare
Dietary changes and intolerances will boost sales of dairy free snacks, especially ice cream
Health and Wellness in Japan - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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