Health and wellness snacks in Japan is showing strong growth in Japan led by the robust demand for products offering a good source of minerals and vitamins. Demand for fortified/functional snacks continues to grow although the pace of innovation has slowed in this sector due to inflationary pressures and some safety concerns.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Japan?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Japan?
- Which are the leading brands in HW Snacks in Japan?
- How are products distributed in HW Snacks in Japan?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Japan - Category analysis
KEY DATA FINDINGS
Modern lifestyles drive demand for snacks fortified with vitamins and minerals
Snack players embrace the fortified/functional trend
Good source of minerals is the biggest claim in Japan
On-the-go lifestyles fuel demand for snacks offering good source of vitamins
Fortified/functional products face some challenges driving use of natural ingredients
Strong growth potential for good source of minerals snacks
Good source of vitamins snacks offers further growth potential
Health and Wellness in Japan - Industry Overview
Japanese have strong interest in health and wellness claims
Nutritional support and weight management shapes demand patterns
Natural claims are important to Japanese consumers
Strong outlook for health and wellness
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- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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