PROSPECTS AND OPPORTUNITIES
Gluten free poised to become the top health and wellness claim in snacks
Over the forecast period, gluten free is expected to overtake high fibre to become the leading health and wellness claim in snacks in Finland in terms of value sales at constant 2023 prices. Products with this positioning look set to perform positively in several categories, as rising health-consciousness means Finns increasingly recognise that recurrent digestive problems and other ailments could be symptoms of coeliac disease or an intolerance to gluten.
Low fat snacks should continue to witness high levels of new product development
Low fat looks set to remain one of the better performing health and wellness claims in snacks over the forecast period, as Finns are increasingly cognisant that being overweight or obese can put them at greater risk of serious illnesses such as heart disease, hypertension and type 2 diabetes. The same factors will continue to stimulate the development of new low fat products in most categories.
Nutrient-rich snacks with preventive and functional health claims set to perform well
As Finns become better educated about nutrition, they are increasingly inclined to make dietary choices that can improve general health and reduce their likelihood of developing different diseases. Having recently become more pronounced due to concerns surrounding the pandemic, such behaviour should continue to bolster demand for snacks that are naturally rich in or fortified with essential vitamins, minerals and other nutrients over the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Snacks in Finland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Snacks in Finland?
- What are the key health and wellness concerns driving sales in HW Snacks?
- Is HW Snacks a dynamic niche or mainstream concern in Finland?
- Which are the leading brands in HW Snacks in Finland?
- How are products distributed in HW Snacks in Finland?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Snacks in Finland - Category analysis
KEY DATA FINDINGS
High fibre remains the leading health and wellness claim in snacks
More novel health claims seen in gum as use of xylitol increases in other categories
Interest in vegan snacks continues to rise
Gluten free poised to become the top health and wellness claim in snacks
Low fat snacks should continue to witness high levels of new product development
Nutrient-rich snacks with preventive and functional health claims set to perform well
Health and Wellness in Finland - Industry Overview
Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence
DISCLAIMER
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Snacks research and analysis database.
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