HW Snacks in Finland

January 2026

In 2024, snack innovation increasingly blended health and wellness claims with indulgent flavours, focusing on low or no sugar and fat, high fibre, plant-based, gluten free, and lactose free formulations while maintaining taste and texture. Xylitol-based confectionery, functional gums, protein/energy bars, and oat-based snacks were key growth areas, supported by rising interest in digestive health, oral health, and locally sourced ingredients. Vegan claims gained momentum, driven by sustainabili

USD 1,100
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

This report comes in PDF.

Overview:

Understand the latest market trends and future growth opportunities for the HW Snacks industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Snacks industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Snacks in Finland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Snacks in Finland?
  • What are the key health and wellness concerns driving sales in HW Snacks?
  • Is HW Snacks a dynamic niche or mainstream concern in Finland?
  • Which are the leading brands in HW Snacks in Finland?
  • How are products distributed in HW Snacks in Finland?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Snacks in Finland - Category analysis

KEY DATA FINDINGS

Snacks evolve as high fibre, plant-based, and low fat claims gain momentum
Snack innovation combines health, functionality, and indulgent flavours with natural Ingredients
High fibre and gluten free claims appeal to consumers looking to support digestive health
Vegan claims gain momentum, driven by consumer values and plant-based innovation
Low sugar, high fibre, oat superfoods and vegan claims are expected to impact snack innovation
High fibre and gluten free innovation is set to drive functional snacking in Finland
Vegan claims and plant based innovation is set to expand across Finnish snacks
Table 1 Sales of Snacks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
Table 4 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 5 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
Table 6 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 7 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
Table 8 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Finland - Industry Overview

Health and wellness benefit from clear claims and mainstream appeal
Health claims remain key purchase drivers across food and drinks in Finland
Plant-based, free-from and fortified/functional claims gain scale through quality and accessibility
Plant-based and fortified/functional claims will support innovation across food and drink in Finland

COUNTRY REPORTS DISCLAIMER

Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Snacks research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!